Preview Resume

2025

Business Type : Food & Drink Industry

Last Position : Marketing Manager

Period : January 2025  to August 2025

Job Description :

(FMCG / Food & Beverage / Niche Market / Healthy Product)
Key Responsibilities
- Developed the operational structure and managed both online and offline sales channels, ensuring smooth operations and accurate cross-functional data while minimising opportunities for error.
- Created monthly campaigns and planned quarterly schedules, selecting key products, promotions, and optimal timings to support order volume.
- Managed advertising budgets across all platforms and improved ROAS by analysing performance based on each platforms algorithm, testing audience groups, and optimising strategies for each product category.
- Analysed sales data and customer behaviour to monitor product rankings, traffic, and conversion rates, supporting future sales planning.
- Improved, developed, and managed the companys live-streaming system to ensure alignment with operational plans.

Achievements
- Enhanced Hero Product performance, enabling them to compete and become Best Sellers on Shopee, Lazada, and TikTok.
- Increased sales performance across channels from 56 units to 67 figures per month.
- Established advertising guidelines aligned with each platform's algorithm, achieving an average ROAS of 12x.
- Upgraded the live-streaming system and trained hosts to improve their expertise and execution.
- Overall improvements strengthened the Company Profile, enhancing stability and professionalism.

2024

Business Type : Retail

Last Position : Online Sales and Marketing Manager

Period : June 2024  to October 2024

Job Description :

(Health and Wellness)
Key Responsibilities
- Planned and managed online marketing strategies and departmental workflow structures.
- Oversaw end-to-end digital marketing operations, including team management and cross-functional coordination.
- Created sales campaigns and established content storytelling guidelines aligned with the brand.
- Planned and executed online media buying while measuring performance (ROI, Conversion Rate) to maximise investment efficiency.
- Managed and developed online stores on Shopee, Lazada, TikTok Shop, Line My Shop, and Facebook Marketplace.
- Optimised keywords, key visual messages, and communication UX to improve conversion and sales performance.
- Coordinated with agencies (e.g., influencers) and Key Account Managers of each marketplace platform.
- Researched products and collaborated on product line expansion and e-commerce business development.

Achievements
- Achieved e-commerce sales within one month equivalent to the previous six months combined, completing all operations independently without a team or assistant.
- Initiated and developed a Sales Data System enabling strategic data analysis and establishing standardised data for marketing and sales decision-making.
- Improved online customer service quality from 4050% to over 96% by enhancing service standards and response systems, resulting in a significantly better customer experience.

2023

Business Type : Insurance

Last Position : Senior Digital Marketing

Period : March 2023  to May 2024

Job Description :

(Member / Insurance Broker)

Key Responsibilities
- Managed online promotion and advertising media for an insurance and life insurance company.
- Planned content development and defined the organisations communication direction across online channels.
- Planned and controlled marketing budgets to ensure maximum efficiency.
- Designed advertising mockups and coordinated with the graphic team to produce materials aligned with strategy.
- Analysed SEO, SEM, competitor behaviour, and page growth strategies.
- Prepared monthly, quarterly, and annual marketing reports for management presentation.
- Coordinated events in partnership with Makro under the Makro Chohui () initiative.
- Initiated and managed the community support project (CSR / PR) by .

Achievements

- Served as Assistant to the General Manager (as the company had no CEO), supporting organisational decision-making and administrative responsibilities.
- Resolved cross-departmental issues efficiently, enabling smoother workflows without affecting core outputs.
- Developed a high-quality lead-driving process for the sales team, resulting in improved conversion and closing rates.
- Initiated and established CSR projects that enhanced the companys social image and community presence.
- Co-organised events with Makro to increase brand awareness and expand reach to small business customer segments.

2021

Business Type : Energy

Last Position : E-Commerce Brand Manager

Period : December 2021  to October 2022

Job Description :

(Start-up / Solar Energy / E-commerce)
Key Responsibilities
- Established the sales system and E-commerce structure for the start-up from the ground up.
- Launched marketplace stores and built back-end systems, including inventory, pricing, order management, and accounting integration.
- Researched and selected over 600 solar product SKUs for commercial listing.
- Planned articles, advertising materials, and brand awareness strategies for both B2B and B2C markets.
- Designed product management workflows to streamline team operations and ensure smooth, continuous processes.

Key Achievements
- Developed a scalable sales system structure that the company continues to build upon long-term.
- Built both online and offline channels to operational readiness, supporting diverse customer segments.
- Played a key role in brand development and establishing the foundational systems still in use today.

2020

Business Type : Department Store

Last Position : Digital Inbound Marketing Project Manager

Period : August 2020  to November 2021

Job Description :

(Retail / Multi-category / E-commerce)

Key Responsibilities
- Led the online marketing and E-commerce team, overseeing multiple product categories.
- Planned promotions and budgets, and prepared monthly performance reports for management meetings.
- Managed E-commerce campaigns, social media activities, online advertising, and live-streaming operations.
- Coordinated with KAMs and cross-functional teams to ensure sales targets were achieved.
- Supported marketing activities for affiliated companies and organised training programs for staff.

Key Achievements
- Initiated the Live System and Live Academy, increasing sales opportunities and enabling scalable adoption across multiple teams.
- Supported crisis management for urgent marketing and communication issues.
- Successfully managed operations with limited team resources while maintaining a customer base of over 7xx,xxx users and consistently driving monthly sales of 3050 million THB.

2019

Business Type : Manufacture and distributor.

Last Position : IT Specialist

Period : October 2019  to June 2020

Job Description :

User Support in the part of the computer system in the program Hardware and Accessories, Print Server System, Active Directory - Install standard windows and programs, as well as special applications for users. - Repair and troubleshoot computer hardware and software problems. - Contact suppliers related to the company's product warranty, such as Dell, HP.Lenovo, Ricoh. - Work Form Home supports users through MS Team, Email, Line, Call programs in the situation of COVID-19

Business Type : Real Estate

Last Position : Helpdesk

Period : June 2019  to October 2019

Job Description :

- Provided support and resolved issues for Sansiri Group employees through Siri_Intranet, Web Service (Ticket), phone, and email, in accordance with the organisations service standards.
- Managed internal software usage, including company-standard systems and custom-developed applications such as the CRM system used for sales support, credit adjustments, and various operational processes.
- Diagnosed, analysed, and resolved software and hardware issues, while recording all activities in the SAP system to ensure accuracy, transparency, and traceability.
- Followed up on issue resolutions and notified users upon completion to allow service quality evaluation as part of daily, weekly, and monthly performance assessments.
- Coordinated with relevant departments across the Sansiri Group to ensure smooth and efficient problem resolution, relocations, and system changes.

2018

Business Type : Computer/ IT

Last Position : IT Technical Support

Period : August 2018  to May 2019

Job Description :

- Provided system support and troubleshooting for clients under CP Retailink via Line, remote access, and phone, including maintenance of the mass-retail coffee shop POS system and automated devices such as BareBox vending machines, FarmMee machines, and in-store systems used in 7-Eleven.
- Coordinated with users and relevant teams to analyse system malfunctions and resolve issues promptly, while also providing urgent assistance outside regular working hours when necessary.
- Offered consultation and guidance on POS system usage and related devices, including training employees and end-users to ensure accurate and efficient system operation.
- Created manuals, user guides, and updated operational procedures whenever new functions or system improvements were released, ensuring customers could continue using the systems effectively and without interruption.

2017

Business Type : Retail

Last Position : Project Coordinator Sales

Period : January 2017  to June 2018

Job Description :

- Coordinated with customers to present and sell products, providing assistance throughout the entire sales process at a junior level, with a focus on customer satisfaction and long-term relationship building.
- Served as a Back Office coordinator, managing documents and supporting data for the sales team to ensure accurate and timely processing of quotations, contracts, and related administrative tasks.
- Met with clients to present products for project-based sales, gathering customer requirements and coordinating them with internal teams.
- Handled Admin & Sales Online Marketing tasks, including managing product listings and sales through online platforms such as Shopee and Lazada, updating product information, responding to customer inquiries, and supporting online sales activities.

2014

Business Type : Computer/ IT

Last Position : Technical Support

Period : August 2014  to August 2016

Job Description :

- Maintained and monitored the information security system of the Tourism Authority of Thailand using CheckPoint Firewall to ensure network security and effective threat prevention.
- Conducted regular monitoring of system performance, including security, stability, and usability, to ensure continuous and reliable system operation.
- Prepared monthly, quarterly, and annual operational reports summarising system status, trends, and performance, and presented findings to management and clients.
- Provided user support and resolved basic technical issues, offering guidance on proper system usage to prevent future disruptions.
- Coordinated with provincial officers when issues could not be resolved via remote support, expediting equipment checks and system restoration as quickly as possible.