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Expected Salary 40,000 - 40,000
Military Status - Exempted
1.
Job Categories : Marketing/Public Relations
Job Sub Categories : Chief/Manager/Management
Job Position : Marketing Manager
2.
Job Categories : E-commerce
Job Sub Categories : E-commerce Others
Job Position : Marketing Manager
3.
Job Categories : Marketing/Public Relations
Job Sub Categories : Chief/Manager/Management
Job Position : Marketing Director
Job Location : Bangkok (Bang Khen)
Job Type : Full time
Availability : within 15 days
Working Bangkok : Yes
Graduation year : 2010
Certificate : Bachelor's Degree
Faculty : Faculty of Public Administration
Major : Public Administration
GPA : 3.00
Business Type : Manufacture and distributor.
Last Position : Online Sale and Marketing Supervisor
Period : October 2022 to Present
Job Description :
1.Define and drive an end-to-end digital marketing strategy to achieve business goals (e.g., sales, brand awareness, customer engagement) across Paid, Owned, and Earned media channels.
2. Manage and supervise the online marketing team, including work planning, setting individual targets, coaching/mentoring, and developing team capabilities. Plan, execute, and oversee sales operations across leading e-commerce and marketplace platforms:
2.1) Marketplaces: Shopee, Lazada, TikTok Shop
2.2) Social Commerce: LINE Official Account
2.3) Retailer Online: Central Online, OfficeMate Online
2.4) Specialty Platform: NocNoc
2.5) Including product listing updates, promotion management, inventory control, and order management across all platforms.
3. Plan, execute, and manage Influencer Marketing campaigns end-to-endfrom identifying and selecting suitable Influencers/KOLs, negotiating terms, and overseeing content production to nurturing long-term relationships.
4. Plan and manage online advertising (Performance Marketing) on key platformsGoogle Ads (Search, Display, Shopping), Facebook/Instagram Ads, TikTok Ads, and LINE Adsto maximize ROI and ROAS.
5. Create and produce digital content hands-on, including:
5.1) Designing and adapting graphics for ads, social media, and websites in line with brand guidelines
5.2) Filming, editing, and producing videos (both short-form and promotional) for marketing campaigns
6. Oversee and manage live commerce/live streams for sales and marketingfrom content planning and technical setup to showrunning and post-live analysis.
7. Manage and develop the brands social media channels (e.g., Facebook, Instagram, TikTok, LINE OA), including content planning, posting, engagement building, and community management.
8. Oversee and track customer service within sales projects to ensure a best-in-class, end-to-end customer experience and maximum satisfaction.
9. Plan and refine SEO (Search Engine Optimization) strategies to improve website rankings and grow organic traffic.
10. Analyze campaign performance regularly using tools such as Google Analytics, Google Search Console, and ad platforms to evaluate results, identify improvement opportunities, and deliver strategic recommendations.
11. Manage the online marketing budget for maximum efficiency and alignment with plan.
12. Stay current with new trends and technologies in Digital Marketing, Influencer Marketing, and E-commerce, and apply them to continuously enhance strategic capabilities.
Result: Online sales grew by 130% year-over-year.
Business Type : Manufacture and distributor.
Last Position : Online Sale Supervisor
Period : April 2016 to September 2022
Job Description :
Key Responsibilities:
- Responsible for planning, developing, and executing all marketing activities, especially in online channels.
- Manage the marketing team, including creating daily, weekly, and monthly work plans.
- Conduct competitor research and analysis to develop competitive strategies.
- Plan and implement SEO strategies including content creation, keyword analysis, website diagnostics, and overall optimization.
- Plan and manage advertising campaigns across multiple channels (e.g., Google Ads, Facebook Ads, etc.).
- Analyze the performance and effectiveness of ad campaigns to optimize ROI.
- Prepare weekly marketing performance reports for management review.
- Oversee various eCommerce platforms and the companys website backend, ensuring seamless functionality and updates.
- Design website layouts and create content graphics using Adobe software (e.g., Photoshop, Illustrator).
- Coordinate and liaise with clients and relevant departments to ensure alignment and execution of marketing goals.
Achievement:
- Achieved over 30 million THB in annual online sales.
Business Type : Retail
Last Position : Marketing Executive
Period : July 2010 to November 2015
Job Description :
- Plan and adjust marketing strategies covering product positioning, pricing, and promotional campaigns.
- Develop promotional activities and select appropriate public relations/media channels.
- Monitor and evaluate the effectiveness of marketing plans and summarize performance based on strategic objectives.
- Plan and manage monthly content calendars for social media platforms.
- Analyze competitors within the industry to refine and enhance the companys marketing strategies.
- Create various types of online marketing materials and content.
- Manage and maintain both online (e.g., Facebook Page) and offline media channels to align with marketing goals.
- Acquire new customers and retain existing customers to drive repeat purchases.
Institute :
- Leadership Training InstitutePeriod :
- January 2010 to May 2010Course :
- Life Quality DevelopmentInstitute :
- NetdesignPeriod :
- January 2009 to February 2009Course :
- Illustrator for Basic Design
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| Languages | Speaking | Listening | Reading | Writing |
|---|---|---|---|---|
| Thai | Excellent | Excellent | Excellent | Excellent |
| English | Medium | Good | Good | Excellent |
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