2022
Last Position : Marketing & Pr
Period :
December 2022 to
December 2024
Job Description :
1. Influencer Marketing & PR
-Select influencers across various channels that align with each campaign and course for different stores.
-Coordinate and provide information about the store and desired posts.
-Monitor posts until the project is completed.
-Welcome, discuss details about the store, and gather feedback.
2. Brand Profile / Press Release / Brand Product
-Write and organize information, create files, and update content to keep it current for distribution to various media outlets.
3. Marketing Planning/Project Management
- Manage projects comprehensively from start to finish to ensure they align with the yearly plan.
4. Campaigns
- Coordinate and manage marketing campaigns and promotions, both internally and externally.
5. Offline Marketing
- Handle media for physical stores, such as menu books, flyers, business cards, brochures, signage, and in-store advertising.
- Place ads in magazines and PR news on various news websites,
- overseeing the entire process from design to graphic coordination, sourcing manufacturers, managing stock, and ordering supplies.
6. Online Marketing
- Oversee content posting according to the work plan across various social media channels.
- Manage ad budgets, optimizing campaigns to achieve targeted results.
- Maintain online materials to provide information and drive sales.
7. Delivery
- Implement LINEMAN to increase delivery sales.
8. International Marketing
- Contact hotels, tour operators, magazines, KOLs, and international marketing agencies.
9. Reports
- Prepare monthly reports summarizing work, including budget, sales, ads, and KOLs.