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Expected Salary 55,000
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1.
Job Categories : Insurance
Job Sub Categories : Insurance Agent/Broker
Job Position : Digital Marketing
2.
Job Categories : Marketing/Public Relations
Job Sub Categories : Digital Marketing
Job Position : Digital Marketing
3.
Job Categories : Media-Advertising
Job Sub Categories : Media/Advertising Others
Job Position : Digital Marketing
Job Location : Bangkok (All)
Job Type : Full time
Availability : more than 30 days
Working Bangkok : Yes
Graduation year : 2015
Certificate : Master's Degree
Faculty : Bachelor of Business Administration
Major : Marketing
GPA : 3.00
Graduation year : 2013
Certificate : Bachelor's Degree
Faculty : Bachelor of Arts
Major : Faculty of Mass Communication
GPA : 2.68
Last Position : 43000
Period : March 2021 to Present
Job Description :
Role Overview The Assistant Campaign Management Manager is responsible for developing, executing, and overseeing digital marketing campaigns across various social media channels. The primary goal is to achieve business objectives, including lead generation, inbound marketing, and driving growth in insurance sales across categories such as life insurance, savings plans, health insurance, personal loans, credit cards, and auto loans. This is achieved through strategic audience targeting, budget management, performance analysis, and data-driven campaign optimization. The role also requires collaboration with cross-functional teams to ensure smooth execution and successful project outcomes. Key Responsibilities Campaign Strategy Development Design comprehensive campaign strategies, including target audience segmentation, campaign objectives, budget allocation, and selecting the most suitable marketing channels for effective promotion. Campaign Execution Manage and execute marketing campaigns across multiple platforms, including social media, paid advertising, content marketing, and online events. Target Audience Identification Identify and segment target audiences based on demographics, behavior, and interests to deliver tailored and impactful messaging that generates high-quality leads. Foster relationships with potential customers to increase sales opportunities and support brand growth. Content Creation and Management Develop and oversee engaging content that aligns with campaign objectives and resonates with the target audience. Budget Management Monitor and control campaign budgets, ensuring efficient allocation and utilization across projects. Performance Analysis Track campaign performance metrics, analyze data using reporting tools, and identify areas for improvement to enhance campaign effectiveness. Collaboration Work closely with cross-functional teams, including IT, sales, and design, to ensure seamless campaign execution and alignment with business goals. Data-Driven Decision Making Leverage data insights to refine campaigns and make strategic decisions based on performance analysis. Required Skills Marketing Expertise Strong understanding of marketing principles, strategies, and best practices across diverse channels. Analytical Skills Proficiency in interpreting data, analyzing campaign performance metrics, and implementing actionable improvements. Project Management Exceptional organizational skills to manage multiple campaigns simultaneously and meet deadlines. Communication Skills Strong written and verbal communication skills to collaborate effectively with internal teams and external partners. Technical Proficiency Familiarity with marketing tools and digital advertising platforms such as Facebook, Smartly Campaign Workspaces, TikTok, Twitter, and Google Ads. Experience with chatbot platforms like ManyChat and Zwiz.ai. Legal Compliance Knowledge Understanding of the Personal Data Protection Act (PDPA) and the ability to ensure compliance in all marketing activities. Notable Achievements System Development: Collaborated with programmers to design a lead management system and customer database for effective lead generation, capturing customer details such as name, email, phone number, and address. Real-Time Reporting: Partnered with programmers to create real-time monitoring reports, enabling quick adjustments to strategies and responses to emerging trends or issues. Revenue and Profit Highlights 2022: Revenue: 30.36M , Profit: 21.22M 2023: Revenue: 29.65M , Profit: 21.75M 2024: Revenue: 29.11M , Profit: 20.40M profit percentages for each year: 2022: Profit Percentage = 69.95% 2023: Profit Percentage = 73.34% 2024: Profit Percentage = 70.07%
Last Position : Senior Digital Marketing
Period : February 2019 to Present
Job Description :
Responsibilities: Strategic Marketing Planning, Advertising & PR, and Data Analysis Design and implement strategic online marketing plans and campaigns across websites, email, and social media platforms, including Google, Facebook, Instagram, Twitter, and Line Official. Plan and allocate online marketing budgets effectively, ensuring alignment with KPIs, ROI, and other performance metrics. Prepare comprehensive reports on digital marketing performance, analyzing key metrics to identify opportunities for optimization and improvement. Maintain and enhance marketing databases to support data-driven decision-making and analytics. Ensure the security and functionality of digital assets and online accounts. Monitor emerging trends and technologies to improve website traffic and social media engagement. Stay updated on industry developments to expand and refine digital marketing communication strategies. ________________________________________ Digital Marketing Expertise Expertise in optimizing landing pages (SEO/SEM) and enhancing user experience funnels. Proficient in managing social media marketing platforms, including Facebook Ads, Instagram Ads, Twitter Ads, YouTube Video Ads, Google Ads, GDN, and Native Advertising. Skilled in advanced marketing techniques such as retargeting/remarketing, custom audiences, lookalike audiences (LAL), lead generation, and audience insights. Experienced in using analytics tools like Google Analytics, Facebook Analytics, Truehits, Google Tag Manager, Webtraffic, and Webtrends. Knowledgeable in UTM tracking, Ahrefs, and Neil Patels marketing tools. ________________________________________ Content Creation and Optimization Develop compelling content for social media, including text, infographics, videos, and other formats. Strategically implement keywords for search engine optimization and backlink strategies. Proficient in website structures, including HTML, CMS platforms, and WordPress. ________________________________________ Project Management in Digital Marketing Successfully managed key projects, including: o Bangkok Bank SME o Biogas Thailand ________________________________________ Sales Support Create sales kits, proposals, marketing packages, and digital marketing performance statistics to support the sales team. Conduct competitor analysis to uncover opportunities and enhance market positioning.
Last Position : Senior Marketing
Period : July 2016 to December 2018
Job Description :
Responsibilities Strategic Marketing Planning Develop and execute strategic marketing plans aligned with business goals. Plan and implement advertising and PR campaigns to enhance brand visibility. Digital Advertising & Content Management Create and optimize ads on digital platforms such as Facebook, Google Ads, Instagram, Line, and websites. Supervise the creative design team to ensure content schedules are met and align with strategic goals. Ensure all content is engaging and meets objectives for social persuasion. SEO & Social Media Optimization Optimize websites and social media channels for SEO and usability. Collaborate with the team to boost audience engagement and interaction across platforms. Budget Management & Strategic Execution Plan, manage, and control budgets for marketing initiatives. Develop marketing strategies, communication plans, and competitor analyses as a project owner, ensuring all processes remain within budget. Performance Measurement & Insights Measure and report on the performance of digital marketing campaigns, assessing ROI and KPIs. Identify trends and insights to optimize campaign performance and spending. Collaboration with Media Agencies Work with media agencies to distribute online content effectively and engage target audiences. Consumer Engagement Coordinate with related business units to provide accurate and timely responses to consumer inquiries. Reporting & Trend Analysis Prepare monthly reports with insights and recommendations for digital trends and solutions on assigned channels. Customer Relationship Management (CRM) Utilize CRM skills to analyze customer databases and improve engagement and retention.
Last Position : Buyer Promotion
Period : February 2014 to April 2016
Job Description :
Responsibilities Strategic Marketing Planning Advertising PR Data Analyze Plan promotion in all store homepro. Prepare sales manuals and brief promotions to sales staff , before the activity. Train for sales staff , In regard to introducing and providing customer information. Supervise in promotion area to drive sales clearance brand , brand fair , brand sale. Expanding sales channel by selling event areas at event expo , event fair. Negotiation and vendor management in responsible MC Conduct the purchase of premium products to support sales plans. Survey the market, analyze competitors , Store visit and vendor for information on product management strategy adjustment Content management, online social media and offline marketing pop posm communications. Organize demonstrations to introduce products to customers. Record and prepare income expenses. Summary sales and report to supervisor.
Last Position : Marketing Executive
Period : January 2013 to January 2014
Job Description :
Responsibilities Strategic Marketing Planning Advertising PR Data Analyze Direct content marketing strategies to increase customer participation in social media platform Monitor overall operations of digital marketing, including development of a distinct online presence through social media, and integration of content marketing strategies to the channels such as Facebook, YouTube, Instagram and Line, to support business operations Manage researching new online media opportunities to benefit the business, including mobile, social media, development of blogs and forums Monitor and examine preparation of weekly and monthly plan and progress reports to provide feedback to the Marketing team as well as support other departments on digital planning Coordinate with the online agency and related functions in term of the support campaign and payment Keep up to date with current digital trends to improve the performance of the team Take care and advise subordinates to ensure effective performance and promotion preparation
Institute :
- Microsoft Advertising CertificationPeriod :
- June 2024 to June 2025Course :
- Microsoft Advertising CertificationInstitute :
- Google CertificatePeriod :
- August 2023 to August 2024Course :
- Google Certificate
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| Languages | Speaking | Listening | Reading | Writing |
|---|---|---|---|---|
| Thai | Excellent | Excellent | Excellent | Excellent |
| Thai | Medium | Medium | Medium | Medium |
| Chinese | Medium | Medium | Medium | Medium |
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