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2025

Business Type : Services

Last Position : Marketing Officer

Period : May 2025  to  Present

Job Description :

- Develop and execute strategic marketing plans that align with organizational goals and the competitive landscape.
- Conduct market research and analysis of target demographics and industry trends to forecast product, service, and brand performance, ensuring competitive positioning.
- Oversee and optimize marketing budgets for both offline and digital advertising channels, including Google Ads, website SEO, and other relevant platforms.
- Design and implement promotional campaigns and sales initiatives to enhance brand awareness and drive visibility for products and services.
- Facilitate coordination and provide support to cross-functional teams and external stakeholders to ensure seamless operations.
- Monitor and evaluate marketing performance on a monthly, quarterly, and annual basis.
- Manage corporate marketing communications across digital platforms, including the Facebook Page, LINE Official Account, and the corporate website.

2024

Business Type : Food & Drink Industry

Last Position : Senior E-Commerce Officer

Period : October 2024  to March 2025

Job Description :

- Manage and oversee assigned e-commerce platforms, including Shopee, Lazada, TikTok Shop, and other related channels.
- Maintain and verify system data integrity across responsible platforms, ensuring accuracy in product pricing, inventory levels, sales figures, traffic metrics, and campaign schedules.
- Formulate marketing strategies for e-commerce channels, focusing on sales targets, promotional campaigns, advertising optimization, and budget allocation.
- Analyze performance data and forecast trends based on sales, ad spend, and campaign results to optimize future strategies and improve operational efficiency.
- Liaise with external partners and platform representatives to execute strategic initiatives, such as major sales campaigns, ensuring targets are met.
- Collaborate with internal stakeholders including Graphic Design, Customer Service, and Accounting to ensure the successful execution of operational plans.

Business Type : Food & Drink Industry

Last Position : Senior E-Commerce Marketing Officer

Period : March 2024  to August 2024

Job Description :

- Strategically manage and oversee operations across key e-commerce marketplaces (Shopee, Lazada, TikTok Shop). Drive the Joint Business Plan (JBP) execution to maximize annual performance metrics, specifically sales revenue and traffic growth.
- Maintain the integrity and accuracy of platform data ecosystems, ensuring precise management of product pricing, inventory levels, and campaign timelines.
- Formulate and execute comprehensive advertising strategies (On-site & Off-site), utilizing tools such as CPAS and Google Ads to amplify store visibility and drive promotional success.
- Cultivate strategic partnerships with platform Key Account Managers (KAMs) to successfully deploy high-impact initiatives, including Brand Days and Mega Campaigns.
- Facilitate cross-functional collaboration with internal stakeholders including Graphic Design, Customer Service, and Accounting to ensure seamless operational execution and goal alignment.

2022

Business Type : Others

Last Position : Marketing Officer

Period : October 2022  to January 2024

Job Description :

- Plan and execute strategic marketing events and on-ground activations to drive brand engagement and customer acquisition.
- Orchestrate marketing initiatives, including trade show booths and interactive campaigns (e.g., lucky draws), while managing corporate digital assets and social media presence (Facebook, Website).
- Conduct daily competitive pricing analysis to benchmark company rates against market competitors and optimize pricing strategies.
- Develop comprehensive content strategies for digital platforms and direct external graphic agencies to ensure high-quality visual and textual output.
- Cultivate strategic partnerships to launch co-marketing campaigns and exclusive promotional offers.
- Manage relationships with external agencies and distribution channels to maximize sales revenue and enhance brand visibility.
- Compile and analyze marketing performance reports, including daily sales metrics, to support decision-making.
- Facilitate cross-functional collaboration with internal teams and external suppliers to ensure operational efficiency.

Last Position : Marketing Online Officer

Period : January 2022  to October 2022

Job Description :

- Strategically manage key distribution channels and accounts, including Shopee, JD Central, Lazada, Central Online, and LINE, to drive platform growth.
- Orchestrate inventory planning and promotional calendars aligned with seasonality and market demand to maximize sales potential.
- Conduct competitive benchmarking and analyze market trends within the gadget/electronics sector to identify opportunities for each specific channel.
- Manage and optimize digital advertising campaigns (including affiliate marketing) to ensure cost-effectiveness and maximize Return on Ad Spend (ROAS).
- Perform comprehensive analysis of monthly sales performance, promotional effectiveness, and conversion rates across all distribution channels.
- Facilitate cross-functional collaboration with Warehouse, Accounting, and other internal teams to ensure seamless operations.
- Resolve logistical bottlenecks and operational challenges, such as last-mile delivery issues and warehouse fulfillment discrepancies, to maintain customer satisfaction.

2021

Last Position : Key Account Management

Period : January 2021  to July 2021

Job Description :

- Systematically collected and verified seller information to ensure the accuracy and completeness of shop profiles and databases.
- Proactively communicated operational updates (e.g., order fulfillment, campaign deadlines) to sellers via outbound calls and direct messaging to ensure platform compliance.
- Drove adoption of marketing solutions and promotional tools, such as Shopee Ads and campaign participation, to enhance shop visibility and revenue growth.
- Provided comprehensive operational support, promptly diagnosing and resolving issues to ensure a seamless seller experience.
- Executed daily operations and management tasks in strict adherence to Key Performance Indicators (KPIs) and performance targets.