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2022

Last Position : Activation Marketing Analyst

Period : July 2022  to  Present

Job Description :

Local activation and engagement to drive demand generation of tape and adhesive products (end-user, segments, through channel, sales enablement); provide relevant insights, input into area and global segment, portfolio and product teams

- Demand generation locally and execute on end-user communication
- Identify opportunities and needs to leverage local social media/media/key platforms for communications
- Responsible for local promotion planning and implementation
- Local channel partner engagement/execution of to and through channel marketing plan
- Digital marketing initiatives including eCommerce capability, content and research
- Delivering programs/promotions/new product materials to field sales
- New product (NPI) marketing in industrial traditional trade/retailer and industrial end user segments
- Develop knowledge and understanding of key market segments and the competitive landscape and share best practices with the team
- Develop the methodology and analysis tools to determine market size, growth projections, near term and longer-term market fluctuations and other variables impacting the industry
- Provide customer insight, voice of market, ideas, local needs to area portfolio leaders
- Design and execute country-specific pricing strategies aligned with regional and global objectives

2020

Last Position : Marketing Supervisor

Period : June 2020  to July 2022

Job Description :

Support and lead the planning, development, and execution of marketing strategies and advertising initiatives across all low-rise property projects (5-10 MB per unit). Ensures alignment with the companys branding and strategic goals while overseeing digital presence, and budget management

Marketing Strategy, Concept & Execution:
- Contribute to strategic planning and execution of marketing initiatives across property projects
- Develop marketing strategies and promotional plans in collaboration with project and sales teams to achieve annual sales targets.
- Conduct market research and competitor analysis to support strategy development
- Lead the in-house team in producing marketing materials including brochures, scale models, animations, artwork, banners, flyers, and advertisements for various media platforms

Advertising, Promotions & Brand Visibility:
- Plan and recommend advertising and promotional activities, including online and public engagement campaigns
- Develop creative concepts, scripts, and visuals tailored for different target audiences.
- Monitor digital performance and optimize based on insights and analytics
- Ensure all marketing content adheres to the companys brand identity and corporate direction

Marketing Budgeting & Cost Management:
- Develop and manage marketing budgets at project levels.
- Source cost-effective marketing solutions and negotiate with vendors, suppliers, and agencies
- Track and monitor expenditures to ensure alignment with approved budgets

Others:
Oversee market research, competitor analysis, and feasibility assessments to guide strategic decisions for new project development
Prepare and present weekly and monthly marketing performance reports to management

Last Position : Licensing Executive

Period : February 2020  to May 2020

Job Description :

Animation International (M) is the leading Character in Malaysia holding the licensing rights for many popular Japanese cartoon characters such as Doraemon, Crayon Shin-Chan, One Piece, Dragon Ball, Pokemon and Kumamon.

- Introduce and sell popular cartoon character licenses to hard-line businesses (Stationary and toy)
- Assist on product development, working with licensees to expand merchandise portfolio and ensure all produces are in line with the licensing usage guidelines
- Develop and explore new business clients and achieve sales target
- Work with legal team to finalize agreement signing, handle counterfeit and trademark registration issues
- Oversee the creation of suitable sales support materials and brand presentations as required for Licensing
- Build lasting and trusting partnerships with customers by using a consultative sales approach

2019

Last Position : Sale Operation

Period : January 2019  to June 2019

Job Description :

Global Compass (Thailand) is a dynamic Wholesale Tour Operator, specialising in Group-only land operation for the business to business travel industry.

- Organize and manage all aspects of travel and concierge serviceslimousine bookings, hotel stays, restaurant reservations, and moreensuring every detail is flawless
- Oversee client itineraries, tickets and documents and ensure prompt delivery
- Collaborate with our team to ensure smooth day-to-day operations and deliver a seamless experience
- Maintain good relationships with partners and ensure suppliers provide services in line with company guidelines