Preview Resume

2025

Business Type : Online media

Last Position : Digital Strategic Planner

Period : May 2025  to  Present

Job Description :

Develop and lead digital strategies by translating client needs into clear, actionable plans aligned with marketing and business objectives.

Responsible for branding strategy, communication strategy, and brand consulting across various accounts.
Work closely with cross-functional teams to manage project timelines, track campaign performance, and continuously optimize effectiveness.

Provide strategic direction, oversight, and consultation to ensure impactful and results-driven execution.

2024

Business Type : Computer/ IT

Last Position : Marketing Executive

Period : May 2024  to May 2025

Job Description :

1.Marketing Planning: ㆍ Responsible for products IMC (Integrated Marketing Communication) plans on launching & product life cycle communication strategy, including PR, social media, events, etc. ㆍ Propose and control the direction of the brand to create awareness to consumers, create target groups and improve to maximise efficiency 2.Creative Content Planning: ㆍFigure out creative campaign ideas that fits product concept as well as Thailand market trend and work with the production agencies to make video and static content. ㆍ Create content on facebook and Make Activity content with customers on facebook feedback from follower engagement*(evaluating from Like/ comments/ share) ㆍ Create Video content on Youtube and manage Google ads on Youtube platform to be visible and effective ㆍ Update Line benco official chat by project. Update the content at least once a month, and conduct page management weekly, including brand information maintenance and message reply. 3.Co-branding: Responsible for cross-brands business development and plan the co-branding campaigns to improve brand awareness and preference. 4.Marketing Project Managing: ㆍ Working with all project-related teams, including sales, GTM, e-commerce, etc, taking the lead in marketing projects, make sure projects run smoothly within timeline and achieve targets. 5. New product marketing campaign plan: ㆍResponsible for creative campaign ideas fit product concept and Thailand market trend. 6. Project management: ㆍManage to achieve the campaign result by coordinating the whole marketing team, including PR, social media, event, etc. 7. Tiktok content and campaign plan: ㆍFamiliar with TikTok platform; working with agency to develop creative content and campaigns.

Business Type : Advertising activities

Last Position : Strategic Planner

Period : January 2024  to February 2026

Job Description :

Plan and execute effective marketing strategies with a strong focus on developing and designing strategies that align with brand objectiveswhether its Branding Strategy, Business Consult Strategy, Social Media Strategy, or Communication Strategy. This includes a wide range of content formats such as video, online platforms, and communication direction, ensuring brand consistency and relevance across all customer touchpoints.

2023

Business Type : Automobile Industry

Last Position : Marketing coordinator

Period : June 2023  to May 2024

Job Description :

• Prepare and develop Factsheets/FAQs for the product support and sales teams regarding marketing campaigns. • Record and track the marketing budget activities for campaigns and events, manage the budget for each project, provide oversight, and report weekly expense summaries to the supervisor. • Prepare documents related to marketing activities. • Coordinate with various departments, such as Finance, Procurement, and Legal, to ensure smooth operations for the marketing team. • Create documents, contracts, memos, and NDAs to initiate the company’s marketing campaigns, such as confidentiality agreements and talent contracts. • Liaise with agencies, vendors, and organizers, and prepare documents related to event marketing and online marketing operations. • Source suppliers and design the quality specifications for producing marketing materials, souvenirs, or prizes for event marketing. • Prepare TOR, PR, and PO documents for vendor payments. • Provide support for event marketing activities. • Draft event scripts for MCs to follow during events. • Brief graphic designers on artwork for campaigns (campaign name, headline, sub-headline, promotion) to be published on the company’s platforms. • Write emails to customers for various campaigns, such as providing discount codes to eligible customers and announcing winners of campaign promotions.

Business Type : Advertising activities

Last Position : Account Executive & Project coordinator

Period : April 2023  to June 2023

Job Description :

Account Executive (AE): Create brand proposals, campaign slides, and IMC plan presentations for clients. Brief graphic designers and create mock-ups based on client meetings and briefing summaries, using client references for graphic design handoff. Source KOLs (Key Opinion Leaders) according to the set budget and compatible products, request rate cards, and obtain conditions for posts and boosted posts. Send KOL options to clients for selection. Manage Facebook ad campaigns. Develop headlines and captions for the content writer. Project Coordinator: Find and propose locations or studios for client shoots. Cast extras, hairstylists, makeup artists, staff, and actors, and request comcards (composite cards). Handle payment documents for locations, wages, and other related expenses. Manage on-set welfare provisions. Create presentations for client sales proposals.

2022

Business Type : Public relations and communication management consultancy activities

Last Position : Creative consult

Period : December 2022  to April 2023

Job Description :

1. Coordinate with all relevant internal parties. 2. Support the team in all aspects of work to ensure successful project completion. 3. Assist in preparing documents for budget requests and summarizing project budgets, such as quotations, payment requests, travel request forms, and product loan forms. 4. Coordinate with locations, hosts, lighting teams, camera crews, and welfare teams for shoots. 5. Assist in sourcing and selecting actors/hosts. 6. Create work schedules and shooting schedules. 7. Oversee a team of 9 content creators and editors. 8. Screen ideas from 6 types of content creators (gaming content, educational content, fashion content, food content, cosmetic and beauty content, comedy/meme short films) to present at meetings for final selection for filming. 9. Advise content creators on writing storyboards. 10. Schedule editing tasks for editors. 11. Plan video uploads according to current trends. 12. Manage the TikTok channel and act as the admin, posting videos according to the daily schedule. 13. Supervise editors during the editing process, review drafts, and correct errors based on the content creator’s briefs.

Business Type : Advertising activities

Last Position : Creative

Period : April 2022  to June 2022

Job Description :

1.Concept Development Develop and brainstorm key ideas for campaigns that align with the brands objectives and image. Create storyboards and outline content directions that resonate with the target audience. 2.Content Creation Write scripts or create storylines for media content such as videos, advertisements, or social media posts. Collaborate with graphic designers and the production team to produce high-quality media content. 3.Production Coordination Prepare and oversee shoots, coordinating with directors, actors, and other crew members. Ensure the production process follows the plan and stays within the allocated budget. 4.Post-Production Supervision Review and provide feedback during editing, adding sound, effects, or graphic adjustments to match the planned concept. Approve the final output before publication. 5.Distribution & Promotion Planning Strategize and select platforms for content distribution, such as social media, websites, or other online channels. Work with the Head Creative teams to effectively create content that resonates with the target audience. 6.Performance Analysis & Optimization Gather data and analyze the outcomes of the content distribution, such as reach, engagement, and sales generated by the campaign. Use the insights to improve content and strategies for future projects.