Job Seeker
Contact channel
©All Rights Reserved
Expected Salary 65,000 - 120,000
Military Status - Completed
1.
Job Categories : Management/Manager
Job Sub Categories : Manager
Job Position : Marketing Manager
2.
Job Categories : Marketing/Public Relations
Job Sub Categories : Chief/Manager/Management
Job Position : Marketing and Promotion Manager
3.
Job Categories : Marketing/Public Relations
Job Sub Categories : Marketing Public Relations
Job Position : CRM Manager
Job Location : Bangkok (All), Chonburi (All), Pathum Thani (All)
Job Type : Full time
Availability : within 15 days
Working Bangkok : Yes
Work Upcountry : Yes
Graduation year : 2007
Certificate : Bachelor's Degree
Faculty : Communication Arts
Major : Advertising and Public Relations
GPA : 3.68
Graduation year : 2001
Certificate : Senior High School
Faculty : ScienceMathematics
Major : Upper Secondary Education Grade
GPA : 2.98
Business Type : Services
Last Position : Marketing Manager
Period : February 2017 to April 2023
Job Description :
Toyota Libra Co., Ltd. is a company under the Toyota Tsusho Group, a joint venture
between Toyota Tsusho Corporation (Japan), Toyota Tsusho (Thailand) Co., Ltd., and
Toyota Corolla Aichiho Limited (Japan). The group is recognized as the worlds largest
Toyota dealer network.
The company operates as an authorized dealer of Toyota vehicles, used cars,
automotive parts, accessories, and provides comprehensive after-sales services,
including body and paint repair and full automotive service centers. Toyota Libra Co.,
Ltd. has consistently been recognized for outstanding sales performance among
Toyota dealers. , "Duties and responsibilities of the job include the following" :
1. Responsible for managing all offline and online marketing communications for
Toyota Libra.
- Initiated and developed new online and offline communication channels for all
business units, including New Car Sales, Used Car Sales, Service & Parts, and CRM
- Led the full redevelopment of the corporate website, including structure, content
strategy, and UX/UI, while managing Google Ads, SEO, and SEM, and delivering
performance analysis reports to senior management
- Planned and executed monthly marketing materials, including leaflets and EDM
campaigns, targeting Toyota Tsusho Group companies nationwide and Toyota
Libra key corporate and existing customers
- Established and managed official social media channels (LINE OA, Facebook
Business, monthly Facebook Live), as well as promotional activities on Instagram,
TikTok, and SMS marketing with geofencing strategies
- Developed showroom decoration concepts and layouts, presented proposals and
budgets to management, and executed indoor and outdoor advertising media to
enhance brand visibility and customer engagement
- Created and coordinated monthly media plans with New Car and Used Car sales
teams to support vehicle promotions, special campaigns, and service initiatives,
while continuously adjusting strategies based on updated sales objectives and
feedback
- Designed and produced special promotional media for seasonal and campaigndriven
showroom activities to stimulate sales across service, new car, and used car
zones
- Led creative concepts for visual merchandising and decoration, ensuring
consistent brand communication and campaign impact
- Represented the company in quarterly and annual sales planning meetings with
Toyota Motor Thailand (TMT), proposing media support plans, managing subsidy
budgets, and maximizing campaign effectiveness to drive sales performance
2. Responsible for managing all offline and online marketing communications for
Toyota Libra.
- Proposed and developed the Marketing Year Plan integrated with targeted special promotion strategies for key corporate
accounts, including government agencies, large private enterprises, existing customers, and walk-in customers, aligned
with short- and long-term plans (quarterly, semi-annual, and annual) to drive sales by vehicle model and target segment
- Collaborated with Sales and CRM teams to design and execute special programs and loyalty promotions for key
occasions and festive periods, including birthday privileges, first service visits, recurring maintenance programs in
accordance with TMT guidelines, referral programs (MGM), and customer retention initiatives
- Selected and managed premium gifts and incentive programs to support monthly and seasonal sales campaigns,
enhancing brand awareness while effectively supporting deal closure
- Led the development of focus groupdriven campaigns, working cross-functionally with sales and related departments to
create customized campaign concepts, content, artwork, and exclusive
3. Planned and executed sales promotion activities, including events and roadshows.
- Planned and executed showroom events and roadshows at strategic locations (shopping malls, affiliated companies, and
partner venues), with clear targets on bookings, leads, and warm/hot prospects, including team setup, vehicle display
planning, and marketing budget control
- Collaborated with Toyota Motor Thailand (TMT) and major partners such as Airlumbar, Modellista, and leading brands in
Japan and Thailand (e.g., Tamiya, Nissin, UCC Coffee, 3M, TV Direct) to co-create annual special events and brand
activations
- Developed and managed new model launch events, integrating OEM campaigns with exclusive in-house promotions,
artwork, and monthly showroom activities to drive awareness and sales conversion
- Designed customer engagement activities, including call invitations, SMS campaigns, exclusive offers, discounts, and
premium booking incentives, to support sales closure during events
- Prepared event checklists, customer data tracking, and on-site operational coordination across all teams
- Conducted post-event performance reviews, analyzing pros and cons, customer feedback, and sales outcomes; reported
insights and recommendations to Sales, Management, and MD
- Followed up on post-event feedback and continuously improved event effectiveness using PDCA and Kaizen principles
4. Conducted marketing surveys and competitive market analysis.
- Conducted competitor market surveys within assigned and nearby territories, analyzing market conditions, competitor
promotions, customer privileges, service models, and communication materials through both on-site observation and
social media monitoring
- Prepared comparative market analysis reports and presented insights to management to support marketing strategy
optimization and competitive differentiation
- Designed and implemented customer satisfaction and feedback surveys in collaboration with the CRM team using
Google Forms, leveraging insights to improve service quality, product recommendations, and issue resolution for both
existing and new customers
Business Type : Department Store
Last Position : Marketing & Promotion Manager
Period : February 2016 to January 2017
Job Description :
Job duties
Bangkok Tokyu Department Store is a renowned Japanese-style department store. I was responsible for overseeing and
managing overall marketing and promotional activities, including marketing budget planning and control for major campaigns.
I also coordinated closely with leading event organizers in Thailand for key monthly campaigns and special events, and
collaborated on mass media planning and promotion across various channels.
My key responsibilities included the following:
1. Oversaw and managed all marketing communications for the department store.
2. Led the development of the annual marketing promotion plan, including monthly execution and seasonal special
promotions.
3. Conducted market surveys.
4. Organized and executed events and roadshows.
5. Designed in-store decoration concepts and developed engaging media materials to enhance visual appeal and
customer experience within the department store.
Business Type : Wholesale
Last Position : Marketing Manager
Period : May 2013 to February 2016
Job Description :
Job duties
- Led and managed integrated marketing promotions for products and services in collaboration with sales and executive
teams at Reams and Rolls Co., Ltd.
- Oversaw brand strategy and promotional execution for IQ Brand, COPY BOSS, and HP Paper.
- Developed and executed high-impact marketing campaigns and communication strategies across multiple media
channels.
- Planned and controlled promotional activities, event staffing, and sales tools within assigned budgets, targeting Modern
Trade, Dealer, and End-User segments.
*** And most importantly...
1. Developed and enhanced marketing communication channels for product brands and services.
2. Developed the annual promotion plan (Year Plan).
3. Conducted market surveys.
4. Conducted market surveys.
5. Developed sales tools.
Business Type : Services
Last Position : Marketing & Business Development Manager
Period : February 2009 to February 2013
Job Description :
Job duties
Served as Assistant Managing Director (Asst. MD.), responsible for overall marketing planning, market data analysis, and
performance evaluation across 16 branches to drive sales growth; developed group-wide marketing and CRM strategies, led
integrated marketing communications for existing and new branches, oversaw corporate branding and image-building
activities, conducted monthly branch visits to monitor operations and resolve issues, and reported directly to the Managing
Director with a strong focus on service excellence and customer satisfaction.
- Formulate, direct, and implement integrated marketing communication strategies in strict alignment with corporate
policies and long-term organizational objectives.
- Conduct comprehensive market and competitive analyses, and establish both proactive and defensive marketing
strategies to reinforce sustainable competitive advantage
- Assume full responsibility for market expansion initiatives, working closely with the Managing Director and executive
leadership team to ensure achievement of approved business targets.
- Oversee and govern corporate training functions, including the development and delivery of structured training programs
for branch managers and operational personnel, with emphasis on service excellence, branch management, and new
product knowledge.
- Design and standardize corporate training curricula to instill Service Mind principles and ensure consistent service quality
and operational standards across all branches.
- Direct customer complaint management and CRM strategies, ensure effective issue resolution, coordinate with crossfunctional
teams, and continuously enhance customer satisfaction and loyalty.
- Establish and administer performance evaluation frameworks for master branch managers, consolidate and analyze
monthly performance results, and formally report findings to the Managing Director.
- Develop, implement, and control organizational job descriptions, departmental work plans, and internal governance
systems, including branch management standard assessments such as the 5S quality system.
- Plan, approve, and execute advertising, public relations, promotional campaigns, and corporate events to strengthen brand
equity and service perception among target audiences.
- Prepare and oversee the development of corporate communications, including advertising copy, public relations articles,
and promotional content, in accordance with brand and communication standards.
- Perform other duties as assigned by senior management.
Business Type : Services
Last Position : Assistant Marketing Manager & Project Sales
Period : January 2007 to January 2009
Job Description :
Job duties
Served as Assistant Marketing Manager, responsible for analyzing and formulating marketing and sales strategies for products and
services, defining marketing frameworks and strategic direction in collaboration with executive management to support CSSP
system sales, preparing and submitting project proposals for Internet TV and Net Radio budgets with government and private
sector organizations, providing professional product and service presentations to clients, overseeing creative, PR, and advertising
planning, managing integrated marketing communications and promotional activities, and developing television and radio
programming schedules for corporate and institutional clients.
- Coordinated and liaised between the Sales Department and the Marketing Promotion team to support marketing strategy
planning.
- Provided comprehensive product information and professional coordination to clients.
- Planned and managed advertising and public relations media for television programs and corporate organizations, including
program scheduling.
- Coordinated with sponsors to secure budgets for television program production.
- Performed other duties as assigned by management.
Institute :
- Ready Planet Training (Integrated Digital Marketing Training Center)Period :
- July 2018 to July 2018Course :
- LINE@ for SMEsInstitute :
- Thailand Productivity InstitutePeriod :
- June 2012 to June 2012Course :
- Professional TrainerInstitute :
- WASO Training Center (Course Code: HRM0907), WASO Co., Ltd.Period :
- May 2010 to May 2010Course :
- Product Line SupervisorInstitute :
- Sripatum University Training InstitutePeriod :
- March 2008 to March 2008Course :
- Sales Promotion Development TechniquesInstitute :
- Sripatum University Training InstitutePeriod :
- December 2006 to December 2006Course :
- Professional Computer Training for Cooperative Education (Batch 9): Adobe Photoshop, Windows XP & Microsoft Word 2003, Adobe IllustratorInstitute :
- Office of the Consumer Protection Board, Prime Ministers OfficePeriod :
- January 2005 to January 2007Course :
- Evaluation of Outstanding Television Commercials for Consumer Protection
Vehicles with
- Car
- Motor
driver's license
- Car
Driving Skills
- Car
- Motor
| Languages | Speaking | Listening | Reading | Writing |
|---|---|---|---|---|
| Thai | Excellent | Excellent | Excellent | Excellent |
| English | Medium | Good | Good | Medium |
Typing Skills
- Ms. Warinda Siriwalaikul
Human Resources Manager.
Tel : +66 95-824-9644
Select Template
Professional template
Formal, suitable for professionals
Classice template
Standard format, easy to read
Coming Soon
New templates coming soon
Job Region Area
JOBBKK.COM © Copyright All Right Reserved
Jobbkk has only one website. In no case, we have an affiliate, agent or appointee. Please do not rely on any other website, email, telephone, SMS or other contacting channel. If it is a case, we will prosecute under a lawsuit in the upmost as allowed.
Vehicle