Job Description

• 1) Led the end-to-end go-to-market strategy for Fresh Food, Processed Food, Frozen Food, and RTD Tea to penetrate new customer segments and regional markets.
• 2) Designed data-driven entry strategies aligned with market opportunity sizing, channel behavior, and consumption trends.
• 3) Achieved >30% business growth YoY in key categories by aligning product development, pricing, and promotions with regional demand signals.
• 4) Launched 10+ SKUs in strategic food segments with >80% on-time delivery and >25% above-target off-take during launch phase.
• 5) Conducted cost analysis and implemented multi-tiered pricing frameworks (RSP, EDLP, promo pack) to balance competitiveness and profitability.
• 6) Increased average %GP by +57% through targeted promotions and price-pack architecture tailored to shopper needs.
• 7) Improved brand visibility and trial rate via cross-channel marketing mix, driving >15% uplift in awareness within 6 months post-launch.
• 8) Reduced out-of-stock rates by 20% through proactive OEM collaboration and forecast-driven production planning.

Job Description

• 1) Led the development of integrated digital marketing strategies that delivered measurable resultsdriving e-commerce growth up to
• +42% for FMCG clients and improving brand engagement by over 35% YoY.
• 2) Architected campaign frameworks that aligned with full-funnel consumer journeys, directly increasing CTRs by +27% and conversion
• rates by +18% across Meta, TikTok and Google platforms.
• 3) Built comprehensive Digital x E-Commerce Master Plans aligning business KPIs with marketing objectivesensuring synergy across
• content strategy, creative expression, and media planning.
• 4) Developed creative strategic directions that shaped 360 campaign narrativessuccessfully improving brand recall by +32% through
• high-impact key visuals and copy tonality tailored per channel.
• 5) Designed and led Always-On Content Strategies for brands like Taro and SCGdelivering consistently relevant and engaging content
• that maintained over 6.8% average engagement rate, surpassing industry benchmarks.
• 6) Achieved 35% media efficiency improvement via real-time campaign adjustments and A/B testing for UNICEF awareness campaigns
• and Kubota product rollouts.
• 7) Presented monthly insight decks to C-level clients, translating analytics into actionable business shiftsresulting in content rebriefs
• and flighting changes that led to +20% more efficient budget utilization.

Job Description

• 1) Led brand activation campaigns and integrated digital marketing strategies that bridged offline experience with online engagement,
• resulting in +40% lift in brand engagement and +28% sales uplift across FMCG and beauty portfolios.
• 2) Designed conversion-focused campaigns for offline-driven categories like RosDee Menu and Magiclean, boosting in-store footfall by
• +22% and increasing sampling-to-purchase ratio through targeted POS activations.
• 3) Led the strategic marketing plan for Zoetis Thailand, focusing on Revolution PLUS (cat parasite protection) and Simparica TRIO
• (broad-spectrum dog parasite prevention), aiming to penetrate the Thai pet care market and establish Zoetis as a top-tier category
• leader.
• 4) Developed localized communication strategies tailored to Thai pet owner behavior, focusing on trust, safety, and convenience, which
• resulted in +35% growth in brand awareness and +22% uplift in trial purchase intent within 6 months post-launch.
• 5) Activated cross-channel campaigns (vet clinics, pet shops, KOLs, and e-commerce) with targeted messaging per touchpoint,
• contributing to distribution expansion across 450+ new retail points.
• 6) Crafted creative direction and shopper-led narratives that aligned with consumer journeys, resulting in +18% improvement in message
• recall and +33% engagement uplift in social & retail environments.
• 7) Provided clients with monthly data-driven insight decksresulting in a 2035% increase in campaign ROI through budget
• reallocation, geo-targeted activations, and promo adaptation.

Job Description

• 1) Conducted in-depth market research to craft a localized brand strategy aligned with Thai consumer preferences, lifestyle, and
• purchasing behaviors in the premium furniture segment.
• 2) Executed awareness campaigns and showroom activations, resulting in +40% increase in brand recognition and a +25% rise in
• showroom visits across key cities including Bangkok, Chiang Mai, and Phuket.
• 3) Developed and rolled out a 12-month integrated marketing calendar, spanning product launches, seasonal promotions, online
• campaigns, and retail activations tailored to Thai festive seasons (e.g., Songkran, New Year, Mother's Day).
• 4) Increased customer engagement by +28% through well-timed holiday campaigns and coordinated cross-platform storytelling (e.g.,
• Facebook, LINE OA, email, in-store display).
• 5) Oversaw multi-channel advertising efforts (Web, SEO/SEM, SMS, email, Social, OOH, Event) and optimized campaigns to improve CTR
• by +32% and reduce CPL by -25% within 2 quarters.
• 6) Strengthened media relations and PR outreach in target markets, resulting in increased brand mentions and media pick-up rate.