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2025

Business Type : Retail

Last Position : Channel Strategy Manager

Period : January 2025  to  Present

Job Description :

-Directed sales strategies across 130 branches, managing area managers and ensuring brand consistency.
-Developed new distribution channels with retailers, wholesalers, online platforms, and B2B partners.
-Monitored channel KPIs (sales growth, market share, profitability) and optimized strategies accordingly.
-Utilized CRM segmentation to personalize campaigns and increase customer loyalty.
-Identified risks (channel conflicts, supply chain issues, market changes) and built contingency plans.
-Expanded digital & e-commerce reach, piloting innovations such as virtual showrooms.
-Planned and executed trade shows, product launches, and client events for corporate and retail partners.
-Led cross-functional teams to launch a new omni-channel sales platform, boosting sales and engagement.
-Analyzed customer profiles by branch to design targeted promotions (discounts, gifts, installment plans).
-Built a new B2B database and created sales strategy for corporate clients.
-Executed special corporate project: exclusive new clients, new partners.
-Oversaw Corporate Sales nationwide ( direct corporate users, agencies).
-Expanded the Government market via roadshows/events, targeting growth.
-Achieved KPI targets by collaborating with marketing and corporate partners (banks, airlines, hotels).

2024

Last Position : Business Development Manager

Period : January 2024  to October 2024

Job Description :

-Identified new business opportunities in Primary & Preventive Care, Physiotherapy, and Mental Health.
-Developed customer journey & satisfaction strategies to optimize retention and client experience.
-Monitored sales forecasts, pipeline, and CRM data (Zoho) for actionable insights.
-Created competitive pricing models for both B2B and B2C markets.
-Implemented SMART goals framework to track sales and marketing performance.
-Designed and delivered training programs for sales, marketing, and operations teams.
-Ensured compliance with healthcare regulations and service quality standards.
-Built the business from day one, including SOP workflows across departments
(MD, Sales, Ops, Marketing, IT, Medical, Lab, Insurance).
-Established 3 new branches in high-potential areas, serving B2B and B2C clients.
-Expanded B2B database by 100% (Bangkok + provinces) and B2C by 70% via online/e-commerce.
-Partnered with all major insurance companies (100%), increasing sales by 80%.
-Introduced new services, driving revenue growth: Vaccination (40%), Check-up (30%), Psychologist (20%),Physiotherapy (20%), Workshops (20%).
-Negotiated with lab vendors to reduce costs by 30-60%.
-Secured industrial estate partnerships, generating 50% of total revenue (Bangkok share 80%).

2022

Last Position : Deputy Director / Sub Business Channel Leader

Period : October 2022  to December 2023

Job Description :

-Provided consulting services & training roadmaps tailored to corporate culture, from C-level to staff.
-Developed targeted marketing plans & optimized budgets to promote training programs.
-Oversaw digital campaigns (email, social, webinars, workshops) to drive enrollment.
-Conducted market research to identify trends, personas, and competitive positioning.
-Monitored KPIs/OKRs, generating new business leads and increasing conversion rates.
-Coordinated cross-functional teams (trainers, proposal, product) to deliver client projects.
-Reported results and achievements directly to the Board, MD, and top management.
-Implemented Microsoft Dynamics 365 CRM, boosting sales productivity by 50%.
-Led a marketing team achieving 60% revenue growth, consistently exceeding sales targets.
-Identified segmentation that generated 70% qualified leads and improved conversion to 80%.
-Increased renewals & upsell contracts by 70%, strengthening customer retention.
-Built C-level connections in 60%+ of target corporations, enabling strategic partnerships.
-Increased face-to-face events by 50% and webinar attendance by 80% via influencer engagement.
-Grew sales across multiple sectors: Banking, Finance, Energy, Industrial, Services, Tech, FMCG, SME.

2021

Last Position : Senior Sales and Marketing Manager

Period : August 2021  to October 2022

Job Description :

-Led sales, marketing, content, and Myanmar teams, driving performance via KPIs and OKRs.
-Developed and executed marketing strategies including planning, budgeting, and campaign management.
-Managed multi-channel campaigns: social media, content marketing, advertising.
-Built sales volume with influencers, KOLs, and net idols aligned with client products.
-Planned and coordinated on-ground activities: product launches, promotions, exhibitions, events.
-Analyzed campaign performance data and provided recommendations for optimization.
-Reported sales forecasts, pipelines, and marketing results to CEO and management
-Launched a digital marketing campaign reaching 1M+ Myanmar followers (facebook.com/myanmarlivethailand).
-Acquired new corporate accounts monthly, generating 80% of sales volume and retaining 90% of customers.
-Sustained business growth: 60% Thailand, 40% Myanmar market share.
-Increased brand awareness by 50% within six months via local influencers and social platforms.
-Achieved 15% market share within six months by launching a new product line.
-Expanded into new industry segments: Hospital (20%), Telecom (20%), FMCG (20%), Health (10%), Beauty (10%), Agencies (10%).

2013

Last Position : Sales Manager

Period : January 2013  to October 2017

Job Description :

-Managed corporate customer segment with innovative marketing strategies to drive growth and engagement.
-Developed strategic sales plans for online and offline direct marketing solutions.
-Identified potential clients and implemented strategies to maximize business goals.
-Collaborated with product and marketing teams to deliver integrated IT solutions.
-Conducted sales training and set KPIs to drive team performance.
-Utilized CRM tools to track leads, manage pipelines, and improve forecasting accuracy.
-Worked with stakeholders to adjust strategies based on performance analysis.
-Promoted to Sales Manager within one year for top performance.
-Launched a new product line achieving 70% sales increase and 90% B2B sales growth.
-Expanded sales into new segments: Insurance 25%, Real Estate 25%, Health 20%, Banking 20%, FMCG 10%.