2023
Last Position : Visual Merchandiser
Period :
January 2023 to
December 2023
Job Description :
-Solely managed visual merchandising for over 200 B2B eyewear stores nationwide in prominent shopping centers nationwide, such as Siam Paragon, Central Embassy, CentralWorld, and One Bangkok., covering both luxury brands (Chrome Hearts, BAPE, MCM, Wujic Jo, T Henri) and mass-market brands (New Balance, Jill Stuart, Accrue, Reykjavik Eye), while also serving as the dedicated VM for the luxury boutique Spec Republic at Central Embassy.
-Independently executed all visual merchandising updatesincluding window displays, in-store setups, and POP materialsfor daily operations, special campaigns, and product launches.
-Directed special campaigns such as:
Jill Stuart X Care Bears( launch product and Event) : Executed simultaneous window displays in 60+ stores, designed and produced customized POP kits for varied store layouts, and decorated the launch event.
-Interpreting and communicating brand VM guidelines to sales teams.
-Managed end-to-end VM execution across storesdesign, production, installation