Job Description

• Defined and executed proactive marketing strategies across both Above-the-Line (ATL) and Below-the-Line (BTL) channels to enhance brand awareness
• and expand the consumer base effectively.
• Conducted in-depth audience and listener behavior analysis to develop communication approaches tailored to each target group.
• Collaborated with sales and advertising teams to design media plans and marketing activities aimed at maximizing reach and boosting conversions.
• Television Program and Commercial Content Production
• Served as Executive Producer for TV shopping and product showcase programs broadcast on MCOT Channel 9, such as Shop Mania.
• Designed program formats and optimized content duration (from 30 seconds to 10 minutes) to align with different broadcast time slots and effectively engage
• diverse audience groups.
• Advertising Production and Brand Image Management
• Supervised the production of radio advertising spots for MCOT-affiliated radio networks, ensuring each campaigns tone and messaging reflected the identity
• of each station:
• 96.5 Thinking Radio: Focused on knowledge-sharing and in-depth insights.
• Smooth 105.5: Emphasized entertainment and contemporary lifestyle.
• FM 99 Active Radio: Conveyed energy, strength, and inspiration.
• Campaign Performance and Evaluation
• Defined Key Performance Indicators (KPIs) to measure campaign success, including Brand Awareness, Engagement Rate, and Conversion Rate.
• Monitored, analyzed, and summarized broadcast performance and audience behavior to refine communication strategies for better business and listener alignment.
• Stations under ManagementLuk Thung Mahanakhon LTM FM 95, 96.5 Thinking Radio, FM 99 Active Radio, MCOT News FM 100.5, and Smooth 105.5.

Job Description

• Led organization-wide marketing strategy covering Digital Marketing, Broadcast Marketing, and Omni-Channel integration.
• Developed both short- and long-term strategic plans to drive sustainable growth across the retail and mass media sectors.
• Defined distinctive brand positioning for each target audience segment, including families, homemakers, urban consumers, and younger demographics.
• Unified communication across all platforms Digital TV, Satellite TV, Marketplaces, Radio, Website, and Social Media (Facebook, Instagram, TikTok) through effective
• Cross-Platform Marketing strategies focused on both reach and frequency.
• Established tailored Channel Strategies, such as:
• TVD1TVD5 Focused on targeted product categories for specific audiences.
• Online Platforms Prioritized engagement and conversion to continuously boost online sales.
• Sales Innovation & Creative Content Development
• Initiated and designed innovative sales formats, including:
• Product Demo Shows blending education and entertainment.
• Live Commerce emphasizing real-time interaction with customers.
• Edutainment Content combining product knowledge with motivational storytelling to drive purchase intent.
• Market & Consumer Insight
• Applied Data-Driven Marketing as the foundation for all decision-making.
• Continuously analyzed consumer behavior across multiple platforms to generate actionable insights that informed campaign design and sales strategies.
• Focused on measurable marketing performance through Performance Metrics to optimize campaigns and increase ROI.
• Brand Building & Corporate Identity
• Structured clear and memorable Corporate Identity (CI) and Selling Points (SPOTs) for all product lines.
• Elevated the companys image as a leader in innovative products and creative marketing solutions.
• Championed the Sentertain concept integrating Selling and Entertainment to create emotional engagement and long-term brand loyalty alongside strong sales performance.

Job Description

• Supervised and managed the production of the television program 108 Living, broadcast on Channel 5 (Royal Thai Army Radio and Television) from 09:10 to 09:40 a.m.
• Oversaw content development and program structure to balance entertainment, knowledge, and marketing communication objectives.
• Program Structure (Three Main Segments):
• 1. 108 Living
• Featured trending topics and interesting highlights including people, events, travel destinations, movies, music, restaurants, and cultural festivals.
• Integrated seamless product tie-ins and marketing promotions within the storytelling framework.
• 2. 108 Health
• Provided reliable health information and disease prevention advice from leading medical specialists.
• Focused on health concerns among seniors, children, and working adults designed for clarity and practical application.
• 3. 108 Menu
• Showcased new and noteworthy restaurants including fine dining venues, celebrity-owned spots, trendy eateries, and viral destinations.
• Incorporated strategic product placements aligned with program themes and brand messages.
• Overall Achievements
• Produced and maintained high-quality program standards in both content and presentation.
• Developed creative and subtle product tie-in techniques that enhanced viewer engagement and brand integration.
• Strengthened the shows positioning as a multi-dimensional platform combining entertainment, marketing communication, and educational value.

Job Description

• Managed and supervised the production of various television programs, including Lifestyle, Edutainment, and Home Shopping formats.
• Applied Content Marketing and Storytelling techniques to naturally connect audiences with products, enhancing engagement and trust.
• Key Programs:
• Lifestyle Together
• Directed program strategy and marketing direction.
• Produced Edutainment content blending knowledge, entertainment, and lifestyle appeal.
• Used storytelling to integrate products as part of viewers everyday lives.
• Shop@Home
• Developed sales presentation formats inspired by QVC-style Home Shopping.
• Utilized Persuasive Communication techniques to deliver in-depth product presentations.
• Designed seamless product tie-ins combined with live demonstrations to build credibility and drive conversions.
• TV Shop
• Oversaw multiple product-based television programs across several channels.
• Implemented Testimonial Marketing strategies featuring real customers and public figures as endorsers.
• Motivated audiences to make immediate purchases through Direct Response Marketing concepts.
• Overall Achievements
• Pioneered effective marketing formats combining Lifestyle, Commerce, and Credibility through television media.
• Strengthened the companys image as a leader in Television Marketing and Home Shopping innovation during that era.

Job Description

• Managed and produced multiple television programs aimed at promoting Thailands national image across key dimensions such as tourism, culture,
• cuisine, sports, and social transparency.
• Integrated Storytelling and Visual Marketing to craft engaging narratives that connected Thailands unique identity with international audiences.
• Key Programs:
• Thailand Today (Broadcast on Thai Airways First Class in-flight entertainment)
• Developed communication strategies showcasing Thailands strengths in tourism, culture, and economy.
• Produced content highlighting the Soft Power of Thailand through three main themes:
• Travel Documentaries: Featured destinations such as Phuket, Bangkok, and Chiang Mai.
• Thai Cuisine: Promoted the Thai Kitchen to the World concept.
• Economic & Social News: Reinforced Thailands position as a hub for investment and cultural exchange.
• Muay Thai at Siam Omnoi Stadium (Live Broadcast)
• Produced Thai boxing programs under a Sports Marketing framework.
• Portrayed the strength, pride, and authenticity of Thai culture to a nationwide audience.
• Expose: Corruption Uncovered (Channel 5)
• Produced legal and anti-corruption programs emphasizing transparency and accountability within government institutions.
• ASTV News 1
• Produced news and social documentary programs such as Korn Khon Kong, Kui Khao Lao Phleng, and Travel Abroad.
• Combined current affairs with infotainment and eco-tourism storytelling.
• Achievements & Impact
• Leveraged television as a strategic marketing communication tool to promote brands, products, and Thailands national image.
• Developed content strategies aligned with Thailands Soft Power pillars food, culture, sports, and tourism.
• Enhanced the countrys global image as a premier destination for tourism, investment, and cultural exchange.