Job Description

• Campaign & Partnership Part
• - Developed and executed marketing campaigns based on travel seasons, competitor analysis and customer insights to drive GBV and hit assigned targets.
• - Managed and allocated campaign budgets to ensure cost-effectiveness.
• - Oversaw and enhanced product portfolio (Flights / Hotels / Tickets / Car Rentals) by designing and implementing strategic campaigns and coordinating with Business Development team to acquire new products aligned with themes.
• - Analyzed campaign performance with post-campaign reports and monitoring weekly metrics to identify areas for improvement and optimized new initiatives.
• - Coordinated with key investors (Kbank and KTB) to execute joint marketing campaigns and promotions across their platforms (e.g. Kplus, Krungthai NEXT, Paotang).
• - Collaborated with key investors (Kbank and KTB) to analyze PnL for campaign improvement.
• - Built and explore strong partnership on Banks and non-banks to expand the customer base.
• Business Part
• - Collaborated with Dev and SA teams to give requirements for new platform features including landing page layouts, coupon wallet and other media placements to enhance customer experience

Job Description

• - Analyzed customers behavior, spending patterns and product preferences to segment users and create sales strategy to boosted growth across target groups.
• - Developed and executed high-impact online marketing campaigns to drive GMV, basket size and hit target across website and application.
• - Managed and optimized campaign / promotional budgets, also driving co-promotion with partners to expand customer base and drive purchases.
• - Monitored market trends / competitors and initiated data driven-plans for new market or new opportunity. (Russian, Asean market)
• - Coordinated cross-functional teams (Merchandise/Buyers/Inventory/Operation) for smooth campaign launches and accurate promotional communications.
• - Built and nurtured 21 new partnerships during 2023 2024 (banking, TelCo., Airlines, Insurance, OTA, dining and transportation).
• - Generated bi-weekly / post campaign performance report and insights, proposing campaign suggestions for continuous improvement.

Job Description

• - Boosted company sales by creating corporate promotions for both offline and online stores.
• - Drove category sales through collaboration with buyers to develop targeted promotions.
• - Developed new store promotions with buyers and operations teams.
• - Addressed underperforming stores (sales drop, low spending, low frequency) using CRM data and promotions.
• - Coordinated with Advertising & Branding Team to ensure accurate and impactful messaging.
• - Collaborated with Media & Digital teams for media planning, including POSM, brochures, and SMS targeting.
• - Identified and engaged potential suppliers for Gift With Purchase (GWP) and premiums.

Job Description

• - Organized over 30 international food and non-food campaigns, including cooking demos, workshops, Chef's Table, and fan events.
• - Supervised event concept, key visuals, booth design, POSM, and operations.
• - Collaborated with embassies and agencies (Korea, Germany, USA, Austrade) for event planning.
• - Worked with both Thai and international chefs to develop food event concepts and processes.
• - Coordinated with beauty brands for product promotions and fan events at the LOOKS beauty concept store in Tops (Supermarket).

Job Description

• - Collaborate with cross functional team (Event team, Advertising team) to establish TUDA Exhibition 2016, 160th Anniversary diplomatic relations Thai - France, and Grand Opening True ICONSIAM HALL.
• - Support marketing projects (Unrivaled Thai, TUDA Exhibition 2016 )
• - Coordinate and organized meetings for all marketing projects.
• - Performed additional duties and responsibilities as assigned.