Job Description

• - Conducted comprehensive research on new product concepts and emerging beauty trends, working closely with the R&D team to develop optimized and high-performance formulations for clients.
• - Developed and executed product recommendation strategies for clients, including hands-on testing of formulations to ensure suitability, efficacy, and market competitiveness.
• - Created product concepts, naming strategies, and shade names to strengthen brand identity and enhance consumer appeal.
• - Led the branding and communication strategy for Derma Color, covering brand positioning, content direction, and multi-platform communication planning across static images and video formats.
• - Produced high-quality content and visual assets using AI-generated imagery, elevating brand storytelling and digital presence.
• - Spearheaded strategic planning and execution for corporate Open House events and major trade exhibitions (Cosmoprof, COSMEX), overseeing end-to-end brand representation from product selection to the creation of key marketing materials including catalogs, POP, and POSM.

Job Description

• - Collaborated with senior executives, CEO and CFO, to translate strategic briefs into actionable marketing and communication plans.
• - Implemented digital content strategy and execution, leading the creative team from ideation to production. Managed the full content lifecycle for social media and corporate videos, optimizing for SEO and search rankings.
• - Managed the company digital brand presence and consumer inquiries to maintain a positive reputation.
• - Executed marketing projects and procurement tasks, including corporate identity design, advertising, sales kits, brochures, exhibitions, events, publications, promotional articles, and internal communications.
• - Being the main point of contact for all partners and agencies on joint marketing activities.
• - Acted as Brand Guardian to ensure all communications, campaigns, and creative assets aligned with the company's core values and identity.
• - Organized the companys IPO First Trading Day event and collaborated with PR and IR agencies to manage media and public messaging.

Job Description

• - Manage and engage online communities across multiple platform (Facebook, Instagram) for various client brands (e.g., Philips, rOtring, Parker, Sharpie)
• - Oversaw on-set production for various projects, acting as a Brand Guardian to ensure all creative output was aligned with the client's brief and campaign objectives.
• - Act as the main point of contact, monitor conversations, respond to comments and message and maintain brand voice across all social touchpoints.
• - Collaborate with Planner and Creative to gather community insights and support new business pitches
• - Track, analyze and report on engagement metrics, sentiment and community growth to optimize performance.
• - Implemented and optimized paid social media campaigns, analyzing ad performance to enhance clients social media strategies and drive results.

Job Description

• - Managed sales and secured advertising partnerships by promoting digital media products, including the Soimilk social media platform, to a diverse portfolio of clients.
• - Advised clients on maximizing advertising benefits, providing strategic recommendations on content and campaign execution to ensure high engagement.
• - Cultivated strong client relationships, serving as the main point of contact for all advertising requirements from initial pitch to campaign launch.
• - Coordinated with the internal editorial and creative teams to ensure sponsored content and advertisements were aligned with the media's brand identity while meeting client objectives.

Job Description

• - Secured and managed client accounts, serving as the main point of contact for all marketing and advertising initiatives.
• - Oversaw the full lifecycle of integrated campaigns, including both digital (social media, video ads) and traditional offline marketing initiatives.
• - Collaborated closely with internal creative and media teams to develop impactful content and strategies that met client objectives.