Job Description

• - Oversaw marketing strategy and branding for nationwide non-bank financial services provider.
• - Repositioned brand to meet SET standards in preparation for IPO; led IPO PR strategy and investor communications.
• - Developed annual business plans including strategic formulation, implementation, and evaluation.
• - Led national marketing campaigns across ATL, BTL, and digital channels to promote personal, nano, and secured loan products.
• - Initiated digital transformation projects for digital lending platforms and CRM systems.
• - Led cross-departmental risk, compliance, and anti-corruption working groups.
• Key Achievements:
• - Architected the companys 5-year strategic marketing roadmap, serving as executive lead for IPO branding, governance communications, and investor messaging. Achieved successful listing on the SET in 2021 and secured triple CG Excellence ratings, ESG AA ranking, and CAC re-certification-positioning the brand for long-term stakeholder trust.
• - Transformed the marketing division through lean restructuring, eliminating organizational silos across brand, digital, and call center operations. Resulted in unified customer messaging, agile campaign execution, and over THB 2M/year in structural cost savings.
• - Launched inclusive financial products (Nano Finance & Unsecured Loan) for underserved markets, capturing mass-market demand with tailored go-to-market strategies. Products achieved 36x user growth within 12 months and scaled via 1,000+ retail partnerships nationwide.
• - Enabled nationwide branch expansion at scale by integrating external market data (population, competition, banking density) with internal performance metrics (Same Store Sales, staff productivity). Informed 200+ new branch openings annually with localized media and grassroots activation.
• - Built and scaled an always-on digital acquisition engine, leveraging SEO, AI-powered chatbots, and performance media. Delivered 1.9M website visits annually and sustained monthly lead volume of 10,00012,000 credit-qualified prospects.
• - Directed IPO communications strategystandardizing corporate branding, aligning ESG narratives with investor relations, and elevating perception from local lender to nationally trusted financial institution.

Job Description

• - Created and launched the DeeMoney brand targeting migrant workers and expats in Thailand.
• - Managed brand development from naming and CI design to retail branch setup and mobile app launch.
• - Rebranded ClouDee from function-based to industry-solution-based brand.
• - Collaborated with product, compliance, and operations to align brand messaging with regulatory and user experience requirements.
• Key Achievements:
• - Opened 3 DeeMoney branches and 1 flagship store.
• - Increased brand awareness and lead generation across multiple customer segments.
• - Positioned ClouDee solutions for government and private sector clients.

Job Description

• - Served as the strategic liaison for key accounts in the IT, education, and government sectors, including long-standing partnerships previously developed in agency roles.
• -Led account planning, proposal development, and consultative selling for integrated marketing campaigns, incorporating digital, event, print, and media-based components.
• - Worked closely with the CEO to transform the organizations commercial model from traditional print media to customized marketing solutions.
• - Coordinated with in-house editorial, tech, and production teams to build end-to-end communication packages for clients seeking targeted outreach and thought leadership.
• - Developed marketing content for ARIPs business publication and education platforms, aligning editorial topics with client business objectives.
• - Played a pivotal role in ARIPs pivot to become a hybrid media and marketing service provider, resulting in over 40% revenue growth in value-added service segments within two years.
• - Secured high-value B2B marketing solution contracts with Microsoft-aligned ecosystem partners, expanding revenue base beyond traditional advertising.
• - Conceptualized and delivered hybrid events (onsite + online) for enterprise clients, improving campaign engagement and cost-efficiency.
• - Strengthened ARIPs reputation in the business and education community through tailored content programs and strategic stakeholder engagement.

Job Description

• -Directed corporate marketing communication strategies across retail banking, wealth, and financial products.
• - Developed and implemented integrated marketing campaigns (ATL, BTL, CRM, digital) to support business goals.
• - Led product launch campaigns, brand messaging, and creative communication aligned with corporate objectives.
• - Built and maintained media, agency, and partner relationships to amplify brand reach and campaign impact.
• - Monitored campaign performance, analyzed key metrics, and delivered actionable insights to management.
• - Managed budgets, negotiated contracts, and ensured cost-effective marketing investment.

Job Description

• - Managed end-to-end execution of Canon Thailands campaigns, covering imaging and office products.
• - Developed integrated communication strategies in collaboration with the clients marketing and product teams.
• - Oversaw media mix development, creative ideation, visual asset delivery, and partner coordination.
• - Ensured campaign localization complied with Canon global guidelines while remaining relevant to Thai consumers.
• - Handled budget planning, vendor management, and post-campaign analysis for effectiveness review.
• - Controlled the overall campaign and the operation of each workpiece, according to the specified plan.
• - Evaluated each campaign so that the campaign can achieve the objectives