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  • Position:

    Marketing Communications Manager

    Occupation:

    Marketing/Public Relations

    Sub Occupation:

    Marketing Communication

  • Position:

    Digital Marketing Manager

    Occupation:

    E-commerce

    Sub Occupation:

    E-commerce Others

Interested business type

  • Online media
  • Advertising activities
  • Public relations and communication management consultancy activities

Job Location

Bangkok (All)

Latest Salary

85,000 - 120,000 THB

Job Type

Full time

Availability

Immediate

Working Bangkok

Yes

Work Upcountry

Yes

Willing to work oversea?

Yes

Education

2012 - Thammasat University

Faculty:MASTER OF ARTS
Major:CORPORATE COMMUNICATION MANAGEMENT
GPA 3.50 - Master's Degree

2007 - Silpakorn University

Faculty:BACHELOR OF ARTS IN THEATRE
Major:MINOR IN VISUAL ARTS
GPA 2.33 - Bachelor's Degree

Experience/ Internship

April 2023 toNovember 2024  (1 Year 7 Month)
  • Last Position:
  • Associate Planning Director
  • Business Type:
  • Public relations and communication management consultancy activities

Job Description

  • Orchestrated integrated, cross-platform brand communication and campaign strategies for leading clients in automotive, FMCG, and technology sectors translating insights into compelling narratives and ROI-driven frameworks that strengthened brand positioning, engagement, and reputation management.
  • Key Clients: Yamaha | Kao (Attack) | Garmin
  • Spearheaded Yamaha Fazzio x FILA lifestyle campaign, repositioning the brand as a fashion mobility icon among Gen Z audiences delivered 179M+ impressions, 7.8M engagements (+517%), and CPC 84%, setting new efficiency benchmarks across Dentsus lifestyle portfolio.
  • Devised Kao Attack NF (Liquid) campaign integrating convenience and sustainability messaging across YouTube, Facebook, and TikTok achieved 25.5M video views, 91%+ retention, and 8485% completion on hero creatives.
  • Executed Garmins digital-first repositioning, elevating brand perception from tech gadget to lifestyle performance brand boosted branded search +20% and website traffic +18% within three months.
  • Coordinated with cross-disciplinary teams across creative, media, and analytics functions to deliver unified storytelling frameworks and consistent brand tone.
  • Enhanced campaign investment and refined communication frameworks to ensure measurable ROI and sustainable brand equity growth across all portfolios.
  • Mentored a six-member planning team, fostering analytical thinking, collaboration, and solution-oriented execution.
  • Specialized in integrating data-driven insights with creative storytelling to elevate brand relevance, trust, and business performance across industries.
July 2017 toMarch 2023  (5 Year 9 Month)
  • Last Position:
  • Senior Planning Manager / Media Planning Manager
  • Business Type:
  • Online media

Job Description

  • Directed multi-channel brand communication and campaign planning for FMCG, insurance, and corporate clients combining insight-driven analysis with creative strategy to enhance awareness and marketing efficiency.
  • Key Clients: Foremost | FWD Insurance | CAT Telecom
  • Led Foremost Omega 369 campaign highlighting family nutrition achieved +22% uplift in message recall and +18% YoY brand awareness growth through refined audience segmentation.
  • Orchestrated FWD Insurance integrated campaigns under regulated compliance reinforced brand trust and drove double-digit engagement growth via human-centric storytelling.
  • Supported CAT Telecoms rebranding to NT ensured unified tone and message alignment across 15,000+ employees and external stakeholders.
  • Partnered with creative, media, and product stakeholders to drive cross-functional synergy and strategic execution across digital and offline platforms ensuring consistent brand tone and measurable impact.
  • Developed cost-efficient cross-media investment strategies to maximize ROI and communication reach.
  • Delivered actionable post-campaign insights that elevated future brand positioning and audience engagement.
  • Recognized for bridging creative storytelling with analytics-based media execution to deliver sustainable brand growth.
October 2014 toJune 2017  (2 Year 8 Month)
  • Last Position:
  • Digital Planning Supervisor / Senior Omni Planner / Digital Planner
  • Business Type:
  • Online media

Job Description

  • Executed multi-channel campaigns for FMCG, automotive, finance, and lifestyle clients translating marketing briefs into actionable strategies and refining delivery through data-driven planning.
  • Key Clients: Panasonic | Sappe Beauti Drink (Pruer Coffee) | Honda | KTC
  • Managed cross-platform campaigns for Panasonic (TV, Lumix, Air Conditioner, Washing Machine) reduced media waste by ~25% while maintaining consistent product positioning and brand tone.
  • Spearheaded Sappe Beauti Drink (Pruer Coffee) digital campaigns that went viral in 2019 boosted share-of-voice and engagement through influencer activation and seasonal content strategy.
  • Refined Honda Zoomer X / Big Wing youth campaigns drove steady CTR and engagement growth YoY to retain category share.
  • Oversaw KTC digital campaign performance ensured KPI alignment and budget efficiency across awareness and conversion phases.
  • Conducted consumer and competitor analyses to enhance targeting, messaging, and cross-channel performance.
  • Built strong expertise in transforming consumer insights into performance-driven, multi-channel media strategies for mass-market and lifestyle brands.
December 2013 toOctober 2014  (11 Month)
  • Last Position:
  • Marketing Communication Executive
  • Business Type:
  • Online media

Job Description

  • Supported end-to-end marketing communication and campaign management for MMORPG and mobile gaming titles under True Digital Plus.
  • Key Product: EOS Online (MMORPG Launch)
  • Conducted market and audience research to craft campaign strategies positioning EOS Online as one of Thailands leading MMORPG titles.
  • Executed integrated digital, PR, and event campaigns generated strong player engagement and high brand visibility.
  • Collaborated with creative, media, and product teams to ensure message consistency and campaign alignment.
  • Analyzed performance metrics and player feedback to elevate future launches and community communication.
  • Established foundational expertise in audience-centric communication and multi-channel campaign execution within entertainment marketing.

Hard Skill

  •  - Line, Line Ads / Expert
  •  - TikTok Ads Manager / Expert
  •  - Google - Ads / Expert
  •  - Meta - Business Suit / Expert
  •  - Microsoft 365 / Skillfull
  •  - Adobe / Skillfull
  •  - Google Analytic / Skillfull
  •  - AQX / Skillfull
  •  - Ad Intel / Skillfull

Soft Skill

  •  - Collaboration Management
  •  - Leadership and Team Development
  •  - Results-Driven Mindset
  •  - Communication and Presentation Skills
  •  - Data Analytical and Decision Making
  •  - Problem-Solving and Critical Thinking
  •  - Strategic Thinking and Planning
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