Job Description

• Orchestrated integrated, cross-platform brand communication and campaign strategies for leading clients in automotive, FMCG, and technology sectors translating insights into compelling narratives and ROI-driven frameworks that strengthened brand positioning, engagement, and reputation management.
• Key Clients: Yamaha | Kao (Attack) | Garmin
• Spearheaded Yamaha Fazzio x FILA lifestyle campaign, repositioning the brand as a fashion mobility icon among Gen Z audiences delivered 179M+ impressions, 7.8M engagements (+517%), and CPC 84%, setting new efficiency benchmarks across Dentsus lifestyle portfolio.
• Devised Kao Attack NF (Liquid) campaign integrating convenience and sustainability messaging across YouTube, Facebook, and TikTok achieved 25.5M video views, 91%+ retention, and 8485% completion on hero creatives.
• Executed Garmins digital-first repositioning, elevating brand perception from tech gadget to lifestyle performance brand boosted branded search +20% and website traffic +18% within three months.
• Coordinated with cross-disciplinary teams across creative, media, and analytics functions to deliver unified storytelling frameworks and consistent brand tone.
• Enhanced campaign investment and refined communication frameworks to ensure measurable ROI and sustainable brand equity growth across all portfolios.
• Mentored a six-member planning team, fostering analytical thinking, collaboration, and solution-oriented execution.
• Specialized in integrating data-driven insights with creative storytelling to elevate brand relevance, trust, and business performance across industries.

Job Description

• Directed multi-channel brand communication and campaign planning for FMCG, insurance, and corporate clients combining insight-driven analysis with creative strategy to enhance awareness and marketing efficiency.
• Key Clients: Foremost | FWD Insurance | CAT Telecom
• Led Foremost Omega 369 campaign highlighting family nutrition achieved +22% uplift in message recall and +18% YoY brand awareness growth through refined audience segmentation.
• Orchestrated FWD Insurance integrated campaigns under regulated compliance reinforced brand trust and drove double-digit engagement growth via human-centric storytelling.
• Supported CAT Telecoms rebranding to NT ensured unified tone and message alignment across 15,000+ employees and external stakeholders.
• Partnered with creative, media, and product stakeholders to drive cross-functional synergy and strategic execution across digital and offline platforms ensuring consistent brand tone and measurable impact.
• Developed cost-efficient cross-media investment strategies to maximize ROI and communication reach.
• Delivered actionable post-campaign insights that elevated future brand positioning and audience engagement.
• Recognized for bridging creative storytelling with analytics-based media execution to deliver sustainable brand growth.

Job Description

• Executed multi-channel campaigns for FMCG, automotive, finance, and lifestyle clients translating marketing briefs into actionable strategies and refining delivery through data-driven planning.
• Key Clients: Panasonic | Sappe Beauti Drink (Pruer Coffee) | Honda | KTC
• Managed cross-platform campaigns for Panasonic (TV, Lumix, Air Conditioner, Washing Machine) reduced media waste by ~25% while maintaining consistent product positioning and brand tone.
• Spearheaded Sappe Beauti Drink (Pruer Coffee) digital campaigns that went viral in 2019 boosted share-of-voice and engagement through influencer activation and seasonal content strategy.
• Refined Honda Zoomer X / Big Wing youth campaigns drove steady CTR and engagement growth YoY to retain category share.
• Oversaw KTC digital campaign performance ensured KPI alignment and budget efficiency across awareness and conversion phases.
• Conducted consumer and competitor analyses to enhance targeting, messaging, and cross-channel performance.
• Built strong expertise in transforming consumer insights into performance-driven, multi-channel media strategies for mass-market and lifestyle brands.

Job Description

• Supported end-to-end marketing communication and campaign management for MMORPG and mobile gaming titles under True Digital Plus.
• Key Product: EOS Online (MMORPG Launch)
• Conducted market and audience research to craft campaign strategies positioning EOS Online as one of Thailands leading MMORPG titles.
• Executed integrated digital, PR, and event campaigns generated strong player engagement and high brand visibility.
• Collaborated with creative, media, and product teams to ensure message consistency and campaign alignment.
• Analyzed performance metrics and player feedback to elevate future launches and community communication.
• Established foundational expertise in audience-centric communication and multi-channel campaign execution within entertainment marketing.