Job Description

• Defined, improved, and standardized operation procedures to ensure excellent customer experience and alignment with company performance goals - Co-developed and optimized commission structures and KPIs for both operation teams and store-level staff - Managed P&L performance across assigned regions, ensuring profitability and effective financial control - Collaborated in crafting sales strategies, promotional campaigns, and growth initiatives to meet company objectives - Participated in product selection and assortment decisions, ensuring alignment with market demand and business strategy - Oversaw regional sales performance, driving stores to achieve monthly and quarterly targets - Supervised new store openings to ensure timely rollout and operational readiness according to company plans.

Job Description

• Managed overall operations of True Shop stores in the Eastern region, ensuring smooth day-to-day performance - Oversaw P&L management for all assigned branches, ensuring profitability and effective cost control - Ensured customer service standards were consistently met across all stores - Analyzed sales reports and operational data to plan strategies for sales growth and productivity improvement.

Job Description

• Served as one of the founding members of the True Shop in Shop 7-Eleven project, from pilot phase to nationwide rollout - Designed and implemented store operation workflows and service processes for new shop-in-shop models - Conducted site surveys and location assessments to identify suitable 7-Eleven branches for True Shop placement - Planned and executed store rollout schedules, achieving rapid expansion from 0 to 1, 000 branches nationwide - Coordinated cross-functionally with True Corporation and 7-Eleven (CP All) teams to ensure smooth operations and alignment - Monitored and drove sales performance within assigned regions to achieve company targets - Collaborated with the HR team to recruit Area Managers and key regional staff to support business growth - Participated in monthly performance planning and strategic meetings with cross-functional leadership - Successfully expanded operations from 100 branches in Year 1 to over 1, 000 branches nationwide within three years.

Job Description

• Designed and implemented store operation systems during business transformation from CD retail to mobile phone retail - Developed and standardized store-level processes covering sales skills, daily/weekly routines, and in-store management in collaboration with the training department - Established anti-fraud systems and preventive measures to protect against internal and external misconduct - Led nationwide process audits for approximately 90 branches to ensure compliance and operational consistency - Built and led a Rescue Team to support new store openings and replace underperforming or short-staffed branches - Collaborated with the operations team to achieve expansion goals and maintain consistent store standards - Contributed to sales growth, enabling stores to reach or exceed performance levels of competitors.

Job Description

• Managed overall retail operations across 12 stores in 6 provinces (Suphanburi, Ayutthaya, Chachoengsao, Prachinburi, Sa Kaeo, and Chanthaburi) - Supervised a team of 60+ staff, ensuring operational excellence and sales target achievement - Oversaw both Studio7 and Banana IT branches focusing on customer service standards, merchandising, and inventory accuracy - Conducted sales performance analysis, developed action plans, and implemented strategies to boost regional sales - Organized training sessions to enhance product knowledge (PC, Laptop, Accessories, Networking Devices) - Promoted compliance and fraud prevention across stores through regular audits and internal control reviews - Developed store leaders through coaching and leadership mentoring, resulting in higher employee retention and stronger branch performance.