Job Description

• [Cocoa Dutch] Strategic Brand Refresh & B2B Expansion: Spearheaded a major B2C national advertising campaign to modernize the brand image and emotional connection; strategically expanded market reach into the B2B segment to drive direct product adoption among professional users and food service providers. [Cocoa Dutch] Innovation & Family Segment Penetration: Pioneered market growth into the family segment by launching "Cocoa Sauce" as a versatile kitchen ingredient, successfully extending brand usage beyond beverages and diversifying the product portfolio for household consumers. [Cocoa Dutch] Crisis Management & Profitability Optimization: Navigated the Global Cocoa Shortage Crisis by making high-stakes strategic decisions on product lifecycles and resource reallocation, maintaining overall brand profitability despite 200%-300% surging raw material costs. [Party Dairy] Market Expansion & RTD Innovation: Directed a strategic pivot from traditional cup yogurt to the Ready-to-Drink (RTD) segment with the launch of the "Yogurt Smoothies" line, effectively capturing younger, convenience-seeking demographics and significantly increasing consumption frequency.

Job Description

• Strategic Principle & Brand Management: Acted as the primary strategic liaison with Uni-Charm (Principle) to align global brand objectives with local execution, successfully maintaining MamyPoko s #1 market leadership in the highly competitive baby diaper category. Upcountry Market Excellence: Spearheaded trade marketing strategies and promotional campaigns specifically tailored for upcountry markets the brand s primary revenue driver resulting in strengthened distribution networks and increased brand penetration across key provinces. Data-Driven Sales Enablement: Orchestrated nationwide sales forecasting and optimized inventory management while providing the sales force with high-impact promotional tools, ensuring product availability and the achievement of annual sales and profit targets.

Job Description

• Regional Go-to-Market Execution: Spearheaded GTM strategies for MamyPoko and Sofy across CLM markets (Cambodia, Laos, Myanmar), adapting domestic marketing excellence to meet regional business objectives. Cross-border Supply Chain Coordination: Acted as the primary liaison between manufacturing plants, suppliers, and creative agencies to ensure seamless production and timely regional product launches.

Job Description

• Strategized and executed comprehensive marketing plans for MamyPoko Pants and Baby Wipes, ensuring brand leadership and alignment with long-term business growth objectives. Orchestrated 360-degree marketing campaigns by managing the Marketing Mix (4P's) and collaborating with ATL and BTL agencies to deliver high-impact communication that strengthened brand equity. Spearheaded the New Product Development (NPD) roadmap in close collaboration with the R&D department, overseeing everything from concept ideation to product sampling and market readiness. Managed and optimized the marketing budget with a focus on ROI, ensuring efficient allocation across various channels to maximize brand visibility and consumer acquisition. Conducted rigorous competitive analysis and market monitoring to proactively address industry shifts and maintain a competitive edge in the baby care category.

Job Description

• Spearheaded the Go-to-Market (GTM) strategies for MamyPoko and Sofy across CLM markets (Cambodia, Laos, and Myanmar), adapting domestic marketing excellence to meet regional business objectives. Leveraged consumer research and data insights to bridge the gap between Thai market success and local CLM consumer needs, optimizing product positioning for new market entries. Executed comprehensive market and competitor analysis within the CLM region, translating consumer insights and market environment data into actionable marketing master plans. Collaborated with local Uni-Charm teams in each country to implement 360-degree marketing activities, ensuring brand consistency while respecting local cultural nuances.

Job Description

• Delivered high-quality account management for international clients, ensuring bespoke furniture solutions met exact specifications and exceeded customer satisfaction standards. Oversaw end-to-end sales operations for overseas accounts, including monthly order processing, production lead-time monitoring, and international logistics coordination. Collaborated closely with the R&D team for new furniture collections. Facilitated monthly quality inspections for international QC, ensuring 100% compliance with quality standards.