Preview Resume

2025

Business Type : Public relations and communication management consultancy activities

Last Position : Public Relations Manager

Period : April 2025  to March 2026

Job Description :

- Built and maintained relationships. with media, journalists, and influencers
- Developed and executed integrated marketing strategies across digital and traditional channels to drive brand awareness and revenue growth.
- Secured press coverage in top-tier publications and managed media events.
- Handled crisis communications and reputation management.
- Planning, developing and implementing PR strategies and PR materials.
- Writing and distributing press releases to target media.
- Writing contents for magazines, speeches, and articles.
- Press release writing expert in the following areas: automotive-motor, IT, smartphones, marketing, business, CRS, education.
- Collating and analysing media coverage.
- Track influencer/KOLs performance and create the performance reports.
- Coordinate with third parties i.e. photographer, event organizer.
- Collaborated with cross-functional teams including sales, product, and executives.
- Responsible for budget control.

2019

Business Type : Public relations and communication management consultancy activities

Last Position : Public Relations Consultant

Period : May 2019  to March 2025

Job Description :

- Planning, developing and implementing PR strategies and PR materials.
- Project: Bitkub, Roborock, BBC-SASIN-SCGC, Smartech Motor, JUNEYAO, Shopee, Infinix, Honor, Nokia and more.
- Writing and distributing press releases to target media.
- Writing contents for magazines, speeches, and articles.
- Press release writing expert in the following areas: automotive-motor, IT, smartphones, marketing, business, CRS, education.
- Coordinate all media sources and build good relationships with the media, KOLs and others.
- Collating and analysing media coverage.
- Track influencer/KOLs performance and create the performance reports
- Coordinate with third parties i.e. photographer, event organizer.
- Responsible for budget control.

2018

Business Type : Publishing/ Printing

Last Position : Proofreader, Co-Project and Content Marketing

Period : January 2018  to April 2019

Job Description :

- Review and proofread written materials ensuring they are free from grammatical, spelling, and punctuation errors.
- Collaborate with writers and editors to provide feedback and suggestions for improving clarity, coherence, and overall quality of content.
- Creating communication tools for marketing campaigns and promotions including all marketing materials.
- Coordinate with graphic designer to accomplish artwork and marketing materials.
- Hard-working and able to work well under pressure in a fast-paced environment with critical deadlines.