Job Description

• ACHIEVEMENT: - Increased online platform's sales revenue has grown by 355% YOY in 2023 - Achieved 547% growth for cold hot pack category with an exceptional ROAS of 7.50 on Shopee platform. - Successfully launched and managed TikTok channel from zero, executing a full-funnel marketing strategy. - Led new products from market research to launch, initiated marketing plan including product concept, key message, key visual, content plan, advertising plan, and KOLs plan (Weekly preg test, RSV Test kid, Herbal muscle pain relief cream) - Initiated chatbot on LINE OA to decrease the team's effort. RESPONSIBILITIES: - Initiated business plan for all responsible 3 brands: Nanomed, Cool kids, Finale. - Responsible for all aspects of branding & marketing, starting from finding key unique selling points, persona, positioning, and full go-to-market (GTM) strategies. - Initiated the brand's communication focusing on online platforms, to achieve the company's goals, including content strategy in accordance with the c. i created the brand that I had initiated, as well as brief KOL content. - Developed marketing strategies, go-to-market plans, and engagement strategies for all products under each brand to achieve objectives and sales targets. - Managed and optimised online advertising full-funnel strategies on all the company's platforms within a budget of 250K THB every month to drive traffic, convert users, boost retention, and maximise ROAS. - Initiated and designed key visual for online platform, including VDO content and control & live streaming production (being MC) on social media platforms and e-commerce shop decorations. - Coached and led a team of 4 subordinates (including graphic, admin, e-commerce, and content) and built capability and performance.

Job Description

• ACHIEVEMENT: - Led new products from market research to launch and initiated marketing plan, including created a supplement formula, key message, key visual, content plan, advertising plan, KOLs plan, and campaign (Abalone Collagen, S balance plus) RESPONSIBILITIES: - Conducted market research, created a supplement formula for the Well U brand to satisfy market demand, and prepared the introduction of the new product, including executed marketing plan and strategy to achieve goals. - Collaborated with other departments in the firm, such as e-commerce and RS MALL, to propose promotions and marketing ideas each month. - Planned, executed, optimised, monitored, and managed online advertising within a budget of 120K THB each month to achieve goals, including analysing and evaluating performance data and relevant measures based on conclusions.

Job Description

• ACHIEVEMENT: - Newly set up and fully managed Shopee: strategy, decoration, campaign, promotion, advertising, and inventory. - Successfully launched a grand opening event for imported activewear from Australia and a new offline store. - Initiated and organized monthly activity classes in-store that were relevant to the client’s lifestyle, as well as maintained community with the ultimate goal of building customer loyalty and driving sales growth of 500%. RESPONSIBILITIES: - Planned and managed the brand's communication for online platforms and in-store to achieve goals. - Planned, executed, optimised, monitored, and managed online advertising within a budget of 100K THB each month to achieve goals, including analysing, evaluating performance data and relevant measures based on conclusions. - Initiated promotions, campaigns, and activities for each month. and also manage the store on Shopee and the company's website while maximizing sales. - Planned and supervised monthly customer events such as yoga classes, Zumba, Pilates, etc., to foster positive customer interactions and community building. - Built strong relationships with partners, KOLs, instructors, studios, and fitness to collaborate on clients' activities.

Job Description

• ACHIEVEMENT: - Successfully achieved 100% sales closure for exhibition space at every Money Expo event, while consistently delivering high levels of client satisfaction. RESPONSIBILITIES: - Sold space rental at Money Expo, built a new customer network, maintained a good relationship with the existing customers, and built customer satisfaction. - Coordinated between the company, customer, and monitored the exhibition.