Preview Resume

2020

Business Type : Packaging Industry

Last Position : Marketing Officer

Period : July 2020  to  Present

Job Description :

Market & Consumer Insights :
- Lead end-to-end quantitative and qualitative research projects (12 projects/year) in collaboration with research agencies to identify consumer needs, market trends, and growth opportunities across packaging and beverage categories.
- Conduct competitor benchmarking and market share analysis across 5+ key players to support commercial strategy and Sales decision-making.
- Design and execute product testing (e.g., opening cap tests, consumer product testing, surveys) to identify end-user pain points and generate actionable insights across 5+ SKU categories.

New Product Development (NPD) & Innovation :
- Drive NPD initiatives using Euromonitor to analyze megatrends, consumer behavior, beverage and packaging industry trends, sustainability, and global market movements to support the Opportunity Day report and sales strategy.
- Surveys the market for new product launches, potential customer targets, and competitor mapping to support the innovation pipeline.
- Translate consumer insights and market trends into new product concepts and packaging innovation aligned with customer needs and go-to-market strategy.
- Provide presentations on new trends and new product ideas to customers and internal stakeholders to support innovation pipelines, deliver 510 market trend reports per year to customers.
- Collaborate with R&D, QA and Sales teams to develop and launch innovative products that meet market demands.

Marketing Activities & Commercial Support :
- Support and coordinate marketing activities and exhibitions (e.g., PROPAK Thailand), managing end-to-end execution with internal teams and external vendors.
- Manage digital channels including company website and Alibaba platform, tracking performance metrics and optimizing content for improved engagement.
- Develop marketing materials (e.g., brochures, sales kits, content assets) to support brand communication and customer acquisition.
- Other assigned tasks.

2018

Business Type : Manufacture and distributor.

Last Position : Market Research Analyst

Period : February 2018  to June 2020

Job Description :

Lead Generation
- Conducted monthly industry data analysis to generate 510 qualified B2B leads per month, expanding the sales pipeline. Tracked follow-up progress via CRM systems to monitor lead conversion.
- Prepared summary reports on lead generation performance for management review.

Market Research & Data Analysis Projects
- Designed questionnaires, analyzed data, and translated findings into actionable insights for internal communication (e.g., customer satisfaction, Modern Trade store visits, factory visitors).
- Built and maintained Power BI dashboards to deliver customer data analytics and enhance sales performance visibility for management and sales teams.
- Analyzed industry and business data in Thailand, including customer data analytics, to support strategic decision-making.

Sales Support & Event Management
- Supported the Sales team in preparing premium products and New Year gifts for customers, and allocated the annual gift budget across departments.
- Organized and supported company participation in exhibitions (e.g., Safety Week) and other marketing events in Thailand.

2013

Business Type : Manufacture and distributor.

Last Position : Market Researchers and Statisticians

Period : December 2013  to August 2017

Job Description :

- Analyze consumer behavior data, and cosmetic market trends to develop new products to support both the R&D team and customers.
- Responsibility for research projects to customer requirements such as Brand Awareness, Brand Health Check, Consumer Behavior etc.
- Coordinate with both the customer and supplier to provide quotations, customer proposal, cost management and fieldwork management for research.
- Provide questionnaire design, analyze data by using statistical tools such as Microsoft Excel, and SPSS program, conclusion and create presentation for the project to customer requirements in collaboration with the team

2012

Business Type : Research and Development

Last Position : Data Processor

Period : June 2012  to May 2013

Job Description :

Responsibility for verifying data, data entry and analysis data by using statistical tools such as Microsoft Excel, and SPSS program to forward to the relevant department