2565
ประเภทธุรกิจ : กิจกรรมโรงพยาบาล
ตำแหน่งงาน : Marketing Manager
ระยะเวลา :
มกราคม 2565 ถึง
ปัจจุบัน
รายละเอียดงาน :
Industry: Beauty Clinic & Wellness
Job Summary Description:
Strategic and results-driven Marketing Manager with expertise
in 360° communication, both online and offline. Experienced in developing
marketing strategies, managing multi-channel campaigns, and leading
teams to success. Skilled in digital marketing, social media
(Facebook, Instagram, TikTok, LINE OA), KOL collaboration, market research,
and brand building. Proven ability in budget planning and
cross-functional leadership.
Primary Responsibilities
• Planned and executed integrated marketing communications across
both online (social media, email, digital ads) and offline (events, print, PR)
channels to ensure cohesive brand messaging.
• Developed and implemented multi-channel marketing campaigns
to increase brand visibility, customer engagement, and lead generation.
• Designed and managed strategic marketing plans aligned with
business goals, customer behavior, and market trends.
• Led digital marketing initiatives, focusing on social media platforms
such as Facebook, Instagram, TikTok, and LINE OA, including content
planning, media buying, and performance tracking.
• Executed and managed KOL/influencer campaigns, from talent selection
and negotiation to campaign reporting and optimization.
• Collaborated with internal teams and external partners to manage
and maintain brand presence on social media, aligning all content with
brand tone and strategy.
• Conducted market and consumer research to uncover insights, evaluate
market potential, and identify opportunities for campaign development.
• Managed marketing budget and resource allocation, ensuring
cost-efficiency and maximizing ROI across all channels.
• Strengthened brand value, identity, and image through consistent
messaging, storytelling, and visual execution across all customer touchpoints.
• Monitored team performance and campaign execution, set KPIs,
and provided coaching to ensure all targets and deadlines were achieved.
Product Management Focus
• Defined product strategy and roadmap in collaboration with
cross-functional teams.
• Analyzed market and competitors to guide pricing and identify new product
opportunities.
• Gathered customer feedback to enhance features and user experience.