Assistant Brand Manager

หน้าที่และความรับผิดชอบ

• Business • Take brand ownership and manage the brands to align with the brand directions (principles) and company’s objectives • Clearly indentify brand SWOT, create efficient brand strategies accordingly and drive for growth in all aspects. • Manager overall business of the brands to achieve desired results and profit as committed. • Align the brand strategies with the principle’s directions and company’s objectives and translate into tangible plans and execution. • Develop strong working relationship with the principle, key accounts and business partners and work closely with related teams. • Be able to do effective sales forecast and ensure all related functions are geared up to the same direction. • Always looks for new market opportunities that fit with brand and maximize the opportunities for growth. • Monitor market trends, know the customers and competitors to identify opportunities and key issues for continuous improvement. • Liaise with all related functions to ensure all of commercial goals of the brand are well achieved. Product Management • Oversee all aspects of product management, i.e. identifying precise market requirements, purchasing (imported products) effectively to match with the market, pricing the right positioning, managing inventory level and etc. • Manage OTB budget and plan to align with contract and company’s objectives. • Oversee buying strategy to align with brand direction and local market trend. • Manage product positioning strategy and establish competitive pricing structure. • Manage sell-thru and inventory ratio to achieve effectiveness. • Establish effective product launch plan for new products in each season. Marketing Management • Initiate marketing activities and campaigns, and be able to manage them to achieve ROI goals. • Develop high quality and supportive marketing materials that align with the brand strategies. • Manage advertising and media suppliers and ensure marketing budgets are well managed and aligned with business objectives. • Have a good knowledge and experience in digital marketing. • Utilize digital marketing tools and tactics to create efficient brand awareness, and build up strong growth of e-commerce market. • Develop CRM program to strengthen customers’ brand loyalty and sustain growth. Channel Development • Oversee all aspects of channel management to drive growth of the brand. • Expand channel of distribution in all emerging opportunities. • Oversee performance and details of the brand’s standalone stores to achieve service excellence and P/L objectives. • Work closely with sales team to boost up brand efficiency in terms of market share, sales growth, and retail management. • Have a good knowledge and experience in e-commerce. People Development • Manage teams including marketing and product management. • Be able to build a strong teamwork. • Coach the team members and get the most out of them. Miscellaneous • Provide management report and execution plan to Brand Director. • Provide summary reports to the principle with quality and in timely manner. • Regularly perform market visit where stores are located (in Bangkok and Up-country). • Travel oversea for business meetings (if required). • Ad hoc projects and jobs as assigned.

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• • Male/Female, Age not over 35 years old • Thai nationality • Bachelor or Master Degrees in business management field • Good command of Thai and English languages (Chinese language ability is a plus) • Proven working experience in managing brands or associated responsibility • Drive for results and show strong leadership skills • Be able to work under pressure • “Can-do” and “Hands-on” attitudes • Open minded and willing to listen to others’ opinion • Excellent understanding of full marketing mix • Highly creative with ability to think out of the box • Strong analytical skills and data-driven thinking • Advanced communication and interpersonal skills • Up-to-date with latest trends and marketing practices • Good knowledge of digital marketing and comfortable with online and social media • Comfortable to work with numbers • Budget management skills • Advanced command of Microsoft offices, especially Excel and PowerPoint • Superior presentation skills. • Sports and travel enthusiasm • Active sports brand management background will be specially considered. • Hands-on retail business background is also a plus.

สวัสดิการ

• ประกันสังคม
• ทำงานสัปดาห์ละ 5 วัน
• ประกันชีวิต
• ตามข้อตกลงของบริษัท
• สิทธิการเบิกค่าทันตกรรม

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