Social Media and Digital Marketing Manager

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• • In charge of online reputation management and answering of reviews from customers, except OTAs • In charge of creating pictures and content on social media posting under brand guideline (relate to • monthly marketing plan and Marcom) • Working with Marcom Manager and E-Commerce Manager to keep hotel information and promtions up-to- • date at all times • Drive socail media strategies and yearly plan with the aim to get more engagement of social media • channels • Identifies, recommend, supports and coordinate barter opportunities to help raise social media awareness • of the brand and drive new revenue streams • Coordinate and plans online partnership, regional and international bloggers, influencers, youtubers for • hotel exposure on social media channels • Mailchimp, email direct marketing for some campaign and tactic offers • Develops close relationships with social media bloggers and youtubers • Organizes blogger's activities and Famtrip • Collect guest’s database from all hotel channels including opera and hotel wifi • Propose F&B offers and promotions to drive revenue and improve the statistic on Google my business • together with other score. • Global campaign creative and link if any and schedule plan i.e. Artwork for global campaign, specific URL • link, • Working closely with Marcom Manager creating photography for advertising • Create Social Media Calendar and review with Area Marcom Director • Google Analytics access/ Google data studio • TripAdvisor ads function update, upload photos, guest’s response • Facebook Analysis, advertising, create channels to lead guest’s email generation. • Run Mailchimp Newsletter Campaign & Database Maintenance • Review weekly and monthly Digital Advertising Campaigns (Social Media Channels) • PPC report / Global campaign report and any necessary relevant.

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