Assistant Brand Manager

หน้าที่และความรับผิดชอบ

• Support GBM to develop strong brand planning, AOP and stat plan with in-depth market analysis
• Ensure flawless execution of brand activities as per brand plan, Annual Operational Plan, and marketing activity plan
• Able to lead and execute campaign communication and determine media mix on all channels including offline and online by partnering with multi-agencies to ensure impact and integrated launch plan
• Deliver high quality & effective brand assets while able to work with Global team to ensure Lay’s brand guardrail
• Analyze competitor and gain key consumer insight to apply it strategically in practice to maximize opportunity for growth
• Disciplinarily execute on brand plan including prioritize and well manage key milestones/timeline, update brand performance and build actions for improvement
• Be able to work on data and support in performance tracking – business KPIs & consumer KPIs working closely with trade & insights team
• Act as owner to control and monitor A&M spending with accuracy and efficiency to be in line with AOP

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• Experience in Consumer Goods is advantageous
• Good relationship building and teamwork
• Initiative and flexible
• Resilient work well under pressure and agility to response under complexity
• Good command in both Thai & English
• Experience in launching Innovation and Project management would be a plus
• Computer literature in Microsoft Office
• Demonstration of leadership potential through past work experience and extra-curricular involvement
• Passion for Marketing and be consumer-centric
• Digital savvy and deeply understand digital marketing landscape end to end
• Positive, assertive with exceptional ‘soft skills’ to enable delivery through high degrees of collaboration and partnership across multifunctional teams
• Achievement driven and result oriented

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