Marketing Manager

หน้าที่และความรับผิดชอบ

• Strategic Marketing Planning : Develop and implement comprehensive marketing plans to achieve business objectives. / Define marketing strategies to support the company's overall goals, including brand positioning. / Define marketing strategies to support the company's overall goals, including brand positioning and market penetration. /
• Campaign Management : Plan, execute, and oversee marketing campaigns across various channels (digital, print, broadcast, etc.). / Monitor and analyze campaign performance, making data-driven adjustments as needed. / Ensure consistency of brand messaging across all marketing materials and channels.
• Digital Marketing : Manage digital marketing efforts, including SEO, SEM, social media, email marketing, and website management. / Optimize online presence to enhance customer engagement and drive traffic.ㆍ Analyze digital marketing metrics and provide regular reports on performance. /
• Advertising and Promotions : Develop and manage advertising campaigns to promote products and services. / Coordinate promotional activities, including sales events, trade shows, and dealership events. / Work with creative teams to produce compelling marketing content and materials.
• Market Research and Analysis : Conduct market research to identify trends, customer needs, and competitive landscape. / Use insights to inform marketing strategies and product positioning. / Prepare and present market analysis reports to senior management.
• Budget Management : Develop and manage the marketing budget, ensuring cost-effective allocation of resources. / Develop and manage the marketing budget for dealers to support dealers local marketing activities. / Track and report on marketing expenditures and ROI.
• Team Leadership : Lead and mentor a team of marketing professionals, fostering a collaborative and high- performing environment. / Set clear goals and objectives for the marketing team, providing guidance and support to achieve them.
• Collaboration and Coordination : Work closely with sales, product development, and other departments to ensure alignment of marketing strategies with business goals. / Coordinate with external agencies and vendors for marketing initiatives and campaigns. / Coordinate with Brand OEM for marketing and brand direction.

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• The Marketing Manager for Multi Brand Distributor is responsible for developing and executing marketing strategies to increase brand awareness, drive sales, and enhance customer engagement. This role involves overseeing various marketing activities, including digital marketing, advertising, promotions, events, and market research. The ideal candidate will have a strong background in marketing within the automotive industry, excellent strategic thinking, and exceptional communication skills.

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ปอ.510 / 134 / 191 / 69 / ปอ.29

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