Branding & Marketing Manager [VELA]

หน้าที่และความรับผิดชอบ

• Job Highlights Being a START-UP member who helps create/build strong organization together with COO (Highly responsible as a founding member) Responsible for increasing brand awareness of Kokotel by planning, managing and developing innovative marketing and communication plans, strategies and campaigns. As a Head of department, you are expected as a planner and a manager of your team member. You need to have proficient sense of marketing and communication, also are required to have experiences to manage staffs in some form. Duties & Responsibilities Division roles are followings. Not only as planning, but you need to follow and manage your staffs to proceed tasks. Build Strategy. Target Segmentation (Pre-Open): New Opening Location Investigation, Consumer Trend / Behavior Analysis, Reflect outcome to F&B / Design. Touch Point Analysis (Hotel): Before Visit, During Stay, After Leaving (what is fulfilled, what is shortage for each perspective), and Touch Point Analysis (F&B) Communication Planning: (for above shortage parts) Prioritization to take an action, Coming up with communication way, ROI analysis. Promotion / Ads (ATL) (range) 4 Mass Medias (TV / Radio / Magazine / Newspaper) (tasks) Make / Update Media List (available / approach / potential), Update Media Plan (when / what / ads budget / how), Contents Specification / Update, Execution, Evaluation ROI Promotion / Ads (Online) (range) 3-1. Website / 3-2. Direct Booking Channel (VB) / 3-3. SNS (FB, LINE, IG) / 3-4. TripAdvisor / 3-5. Google / 3-6. Other cyber space (banner, curation site, etc) (tasks) Make / Update Media List (available / approach / potential), Update Media Plan (when / what / ads budget / how), Contents Specification / Update, Execution, Evaluation ROI Promotion / Ads (Offline) (range) 4-1. Regular Event / 4-2. Ad hoc Event / 4-3. Additional Poster / Pop (tasks) Make / Update Event List (including. Tour / Class / Tiny operational service), Update Event Plan (when / competitive point / budget / how), Contents / Tools / Props Creation and Guide Property, Execution at Property, Evaluation ROI Marketing Research (range) 5-1. Make / Update Market Research Plan / 5-2. TrustYou Survey / RepUp Survey. (tasks) Tourism Industry and Trend Analysis, Customer Satisfaction Analysis, Customer Needs Seeking Analysis, Brand Equity Evaluation, Competitor Trend Analysis. Marketing Tools Initiative. (range) 6-1. Marketing Request Management / 6-2. Marketing Tools Management (Pre-Opening) / 6-3. Merchandise. (tasks) Make / Update Merchandise List (existing / upcoming), Item Specification & Plan (size / material / target / benefit / profit), Sourcing / Supplier Communication (w/ Purchasing), Installment / Announcement, Push Up Promotion, Revenue Management and Report.

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• -Thai National Only, Male/Female Age: 27- 35*Negotiable -Experience and knowledge in Marketing and Communication (Online and Offline experience) -Supervisor/Managerial experience is a must. -No need to have an experience to work at hotel / restaurant industry, management experience is a plus -Strong passion/motivation to work in new hospitality business to create the largest hospitality chain -Positive attitude, strong service mind, patient, leadership -Excellent both verbal and written communication in Thai and English and inter-personal skill -Proficient in general computer knowledge -Being able to work on flexible hours as necessary.

สวัสดิการ

• ประกันสังคม
• ประกันสุขภาพ
• ทำงานสัปดาห์ละ 5 วัน
• ค่าตอบแทนพิเศษ
• เงินโบนัสตามผลงาน
• ค่าทำงานล่วงเวลา
• ตามข้อตกลงของบริษัท
• สิทธิการเบิกค่าทันตกรรม

สวัสดิการอื่นๆ

• BENEFITS:
• Service Charge
• Meal Allowance
• Incentive
• 2 Day off per week
• Public Holiday
• Annual Leave
• Medical Allowance
• Uniform / Laundry

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