Assistant Marketing Manager (English Speaking) Hybrid Working

หน้าที่และความรับผิดชอบ

• 1. Team Management - Lead and mentor a team of graphic designers, offering guidance, feedback, and support. - Define clear objectives, delegate tasks, and ensure deadlines and targets are met. - Cultivate a collaborative and creative work environment, fostering teamwork and professional growth among team members. 2. Graphic Design Oversight - Maintain consistency and quality in design outputs, upholding a strong visual identity across all communication channels. - Oversee the creation of various design assets, including logos, brochures, websites, social media content, and other marketing collateral. 3. Marketing and Branding Strategy - Develop and execute comprehensive marketing, public relations, and branding strategies to enhance our organization's visibility, reach, and brand identity. - Formulate an annual marketing plan and budget for insurance products based on commercial and channel needs. - Collaborate closely with internal stakeholders, including sales, product development, and content teams, to align marketing initiatives with their objectives. - Monitor and evaluate the effectiveness of marketing campaigns, making adjustments as necessary. - Manage product marketing for various growth agent segments, including Inspection Garage Channel, BM Channel, Direct Agent, and MLM. - Oversee PR, CSR, and corporate branding strategies. 4. Campaign Analysis and Monitoring - Analyze campaign results based on Key Performance Indicators (KPIs) and customer behavior, providing insights to assess effectiveness and identify areas for improvement. - Stay updated on market trends and competitor activities, offering data-driven recommendations to enhance campaign performance and achieve desired outcomes. - Continuously optimize campaigns by leveraging insights and feedback to improve engagement and conversion rates.

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