Marketing Officer (CRM & Promotion)

หน้าที่และความรับผิดชอบ

• Marketing Officer (CRM & Promotion) CRM Responsibilities: Develop CRM Strategies: - Plan and develop customer relationship management strategies to enhance customer satisfaction and loyalty. - Create and maintain an up-to-date and accurate customer database. - Design and Implement Loyalty Programs: Design and manage loyalty programs to attract and retain customers. - Analyze customer data to determine promotions and special offers that meet customer needs. - Direct Communication and Marketing: - Develop and execute direct marketing campaigns through various channels such as email, SMS, and social media. - Monitor and improve customer communications for maximum effectiveness. - Data Analysis and Performance Measurement: Collect and analyze customer data to understand purchasing behavior and trends. Prepare reports and analyze the performance of CRM campaigns, providing suggestions for improvements. - CRM System Development and Management: - Work with the IT team to develop and improve CRM systems to meet business needs. - Train and guide employees on the effective use of the CRM system. - Build Customer Relationships: Coordinate with different teams to provide efficient customer service and respond quickly to customer needs. - Track and evaluate customer satisfaction, presenting methods for improvement. Promotion Responsibilities: - Plan and Execute Promotional Campaigns: Define strategies and methods for promotional campaigns to increase sales and attract new customers. - Develop annual and quarterly promotional plans. - Manage and Coordinate Marketing Activities: Manage promotional activities both online and offline, such as special promotions, prize giveaways, and event organization. - Coordinate with various teams including procurement, marketing, public relations, and design departments. - Analyze Performance: Collect data and analyze the outcomes of promotional campaigns. - Prepare performance reports with recommendations for future campaign improvements. - Build Customer Relationships: - Develop activities and promotions to enhance customer satisfaction and loyalty. - Monitor and evaluate customer satisfaction, presenting methods for improvement. - Monitor Trends and Competitors: Study and keep up with market trends in the retail business, including competitor analysis to plan suitable strategies. - Present new ideas for promotions based on market trends and customer needs. - Budget Management: Efficiently manage marketing and promotional budgets. Monitor spending and control costs within the allocated budget.

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• Bachelor’s degree in Marketing, Business Administration, or related field. Possess a minimum of 2-3 years' experience in marketing communication and advertising management, preferably in a retail and/or advertising agency company. Proficiency in CRM software and marketing tools. Strong analytical skills and experience with data analysis tools. Excellent communication and interpersonal skills. Ability to work collaboratively with cross-functional teams. Proficiency in CRM software and marketing tools. Experience with data analysis tools and software (e.g., Google Analytics, Excel).

สวัสดิการ

• สิทธิการเบิกค่าทันตกรรม
• ทำงานสัปดาห์ละ 5 วัน
• มีเวลาการทำงานที่ยืดหยุ่น
• ประกันสุขภาพ
• เงินโบนัสตามผลงาน
• ประกันสังคม

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