Marketing Officer (CRM & Promotion)

รายละเอียดงาน

รูปแบบงาน : งานประจำ

จำนวนที่รับ : 1 ตำแหน่ง

สถานที่ปฏิบัติงาน : กรุงเทพมหานคร(เขตปทุมวัน)

เงินเดือน(บาท) : 25,000 - 35,000

วันหยุด : วันเสาร์, วันอาทิตย์

เวลาทำงาน : 09:00 - 18:00

เวลาทำงานอื่น : ไม่ระบุ

หน้าที่ความรับผิดชอบ

Marketing Officer (CRM & Promotion)

CRM
Responsibilities:
Develop CRM Strategies:
- Plan and develop customer relationship management strategies to enhance customer satisfaction and loyalty.
- Create and maintain an up-to-date and accurate customer database.
- Design and Implement Loyalty Programs:
Design and manage loyalty programs to attract and retain customers.
- Analyze customer data to determine promotions and special offers that meet customer needs.
- Direct Communication and Marketing:
- Develop and execute direct marketing campaigns through various channels such as email, SMS, and social media.
- Monitor and improve customer communications for maximum effectiveness.
- Data Analysis and Performance Measurement:
Collect and analyze customer data to understand purchasing behavior and trends.
Prepare reports and analyze the performance of CRM campaigns, providing suggestions for improvements.
- CRM System Development and Management:
- Work with the IT team to develop and improve CRM systems to meet business needs.
- Train and guide employees on the effective use of the CRM system.
- Build Customer Relationships:
Coordinate with different teams to provide efficient customer service and respond quickly to customer needs.
- Track and evaluate customer satisfaction, presenting methods for improvement.

Promotion
Responsibilities:
- Plan and Execute Promotional Campaigns:
Define strategies and methods for promotional campaigns to increase sales and attract new customers.
- Develop annual and quarterly promotional plans.
- Manage and Coordinate Marketing Activities:
Manage promotional activities both online and offline, such as special promotions, prize giveaways, and event organization.
- Coordinate with various teams including procurement, marketing, public relations, and design departments.
- Analyze Performance:
Collect data and analyze the outcomes of promotional campaigns.
- Prepare performance reports with recommendations for future campaign improvements.
- Build Customer Relationships:
- Develop activities and promotions to enhance customer satisfaction and loyalty.
- Monitor and evaluate customer satisfaction, presenting methods for improvement.
- Monitor Trends and Competitors:
Study and keep up with market trends in the retail business, including competitor analysis to plan suitable strategies.
- Present new ideas for promotions based on market trends and customer needs.
- Budget Management:
Efficiently manage marketing and promotional budgets.
Monitor spending and control costs within the allocated budget.

คุณสมบัติ

เพศ : ไม่ระบุ

อายุ(ปี) : 25 - 35

ระดับการศึกษา : ปริญญาตรี ขึ้นไป

ประสบการณ์(ปี) : 2 - 5

อื่นๆ : ไม่ระบุ

คุณสมบัติเพิ่มเติม

Bachelor’s degree in Marketing, Business Administration, or related field.
Possess a minimum of 2-3 years' experience in marketing communication and advertising management, preferably in a retail and/or advertising agency company.
Proficiency in CRM software and marketing tools.
Strong analytical skills and experience with data analysis tools.
Excellent communication and interpersonal skills.
Ability to work collaboratively with cross-functional teams.
Proficiency in CRM software and marketing tools.
Experience with data analysis tools and software (e.g., Google Analytics, Excel).

สวัสดิการ

สนใจสมัครงานตำแหน่งงานนี้กรุณาติดต่อ

ชื่อผู้ติดต่อ : HR.PAT

เบอร์ผู้ติดต่อ : 0611758254

อีเมล : [email protected]

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