PR and Communication Manager

หน้าที่และความรับผิดชอบ

• Build and implement a PR strategy of BFF and brands under BFF in consistency with the international brand communication strategy on major product launches, brand events.
• Develop and maintain relationship with relevant stakeholders (press, KOL, KOC, partnered brands)
• Plan and execute media and blogger activation to achieve awareness and buzz, and eventually drive traffic to stores
• Implement seeding strategy to introduce new/highlight product with press/KOL/KOC
• Develop brand partnership strategy to create awareness and excitement i.e. collaboration with fashion brands and act as a key person to contact with stakeholders
• Plan and execute sustainability and CSR campaign to uplift brand image
• Plan and execute events with KOL/Bloggers/consumers to generate engagement
• Develop press release and editorial content by getting key message and relevant products information from Brand Manager and Training Manager
• Provide PR and marketing guideline to handle crisis
• Execute all strategies from start to finish in a timely manner by working closely with cross functions
• Work with Brand Managers to propose PR strategies to support product launch, repush and overall BFF positioning
• Constantly monitor sales performance and suggest action plan from PR perspective to close gap if needed
• Work with content team to repost KOL/KOC/press assets in social media platform
• Work within marketing team to support any promotion or commercial campaigns both online and offline
• Ensure maximum ROI for all investment
• Produce monthly PR report, gathering PR/Media coverage and analysing qualitative result along with competitor insights

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• Ideally, 3-5 years of working experience preferably in brand management, PR, marketing in Beauty or Fashion.
• Outgoing personalities with strong connection with press, KOL and influencers
• Excellent interpersonal and excellent communication skills, both verbal and written
• Mature and collaborative with multiple project management skill
• Strong communication skills in Thai and English
• Digital and social media savvy
• Excellent written and verbal communication skills in Thai and English
• Attention to detail
• Good team player and able to work well with others
• Able to multi task and prioritization skill
• Interest in beauty, fashion

สวัสดิการ

• ทำงานสัปดาห์ละ 5 วัน
• มีเวลาการทำงานที่ยืดหยุ่น
• ประกันชีวิต
• ประกันสุขภาพ
• ตามข้อตกลงของบริษัท

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