Marketing Manager / Business Development Manager

หน้าที่และความรับผิดชอบ

• Develop, implement, and manage integrated marketing strategies across digital and offline channels, including Facebook, Instagram, TikTok, YouTube, LINE OA, Email Marketing, Google Ads, GDN, and emerging media platforms.
• Plan, execute, and continuously optimize advertising campaigns to effectively target key customer segments while maximizing conversion rates and return on investment (ROI).
• Manage SEO/SEM strategies and leverage digital marketing tools to improve website traffic, lead generation, customer engagement, and brand visibility.
• Monitor, analyse, and report marketing performance metrics including KPIs, conversion rates, cost per acquisition (CPA), customer acquisition cost (CAC), ROI, and campaign effectiveness.
• Develop innovative promotional campaigns, partnerships, loyalty programs, and customer engagement activities to attract new customers and strengthen retention among existing clients.
• Ensure consistent brand communication, messaging, and customer experience across all marketing channels and touchpoints
• Stay updated on market trends, consumer behavior, healthcare industry developments, and competitor activities to keep marketing strategies relevant and competitive
• Identify, develop, and manage strategic partnerships, corporate collaborations, and business opportunities to support revenue growth and market expansion.
• Lead sales and business development initiatives by preparing presentations, proposals, promotional packages, and partnership plans.
• Manage and optimise customer databases, CRM systems, and lead management processes to improve customer relationship management and business conversion.
• Work closely with cross-functional teams including branch operations, laboratories and management team to align marketing and business strategies with company objectives
• Evaluate new marketing technologies, digital tools, and growth opportunities to improve operational efficiency and business performance.
• Conduct market research and competitive analysis to identify market trends, customer insights, business opportunities, and potential business risks.

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• Education: Bachelor’s Degree or higher in Business Administration/Management, Marketing, Commerce, or a related field. Advanced degrees (Master’s or Doctorate) are advantageous, but practical experience is highly valued.
• Experience: Minimum 8-10 years of marketing experience, with minimum 3 years in a leadership role. Proven experience effectively managing budgets and allocating resources for maximum impact, cost efficiency, and return on investment.
• Communication Skills: Excellent written and verbal communication skills
• Technical Proficiency: Strong track record in the development and execution of both digital & on-the-ground marketing strategies, including social media platforms, SEO, SEM, content and email marketing
• Industry Knowledge: In-depth understanding of both digital marketing and on-the-ground marketing discipline and industry trends, market dynamics, and customer behavior to inform strategic decisions. Experience in healthcare, medical services, wellness, or related industries is an advantage
• Proficient English is compulsory.

สวัสดิการ

• ค่าตอบแทนพิเศษ
• ประกันชีวิต
• ประกันสุขภาพ
• เงินโบนัสตามผลงาน
• ค่ายานพาหนะ
• ค่าใช้จ่ายในการเดินทาง
• ประกันสังคม
• ตามข้อตกลงของบริษัท

สวัสดิการอื่นๆ

• งานเลี้ยงต่างๆ วันลาพักร้อน 10-14 วัน/ปี บินไปดูงาน ตปท. (สนง.ใหญ่) มีวันหยุดที่แน่นอน+วันหยุดนักขัตฤกษ์

สนใจสมัครงานตำแหน่งงานนี้กรุณาติดต่อ

การเดินทาง

สะพานควาย / อารีย์ / สนามเป้า

พหลโยธิน / สวนจตุจักร / กำแพงเพชร

ราชปรารภ / พญาไท

จตุจักร

ไม่มี

การเดินทางเพิ่มเติม : ไม่ระบุ