Marketing Manager/ FMCG product/ MRT Ratchapisek/ Salary up to 80K URGENT

หน้าที่และความรับผิดชอบ

• • Brand Marketing o Monitor, analyze, and evaluate domestic market trends, competitors’ activities, B2B customer behavior and competitor activity to identify market opportunities for the products. o Formulate brand strategies based on strong market analysis, competitors’ analysis, and internal portfolio analysis, and developing and monitoring campaign budgets. o Liaise with internal parties, creating marketing-related materials such as packaging, catalogue, shelf talkers, POP, online/offline media, and premium promotions. o Conduct market research to study B2B customers and consumer’s insight (ABM Project). • Product Marketing o Provide packaging knowledge and support for another sales channel with needed. o Create Recipes and product knowledge to support sales. o Ensure the launched product packaging quality and consistency is up to market standard. o Support Design team for NPD & re-stage launching products. • Trade Marketing o Plan and create marketing campaign. o Develop price strategy across distribution channel (Unit, Distributor, Retails shop, Horeca (FOL)) o Create an annual promotion plan and propose additional promotion to stimulate sales off-take and evaluate spending vs. net sales to align with setting budgets. • Marketing Event o Handle all exhibition events and work closely to event/ organizer agency including co-ordinate to dealers for event arrangement. o Manage team and ensure through minute meeting that agreed actions, event is implemented according to plan. • Marketing Communication o Establish creative direction for brand including the development and execution of brand visual in all communications. o Plan, schedule, publish, monitor, and optimize social posts and digital marketing campaigns across global platforms. o Work closely with the graphic designers to develop all communication materials i.e. POP materials, selling tools, etc. o Set targets to increase brand awareness and increase customer engagement.

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• • Bachelor’s or master’s degree in marketing, advertising management, business administration or related fields. • At least 5 years of work experiences in managerial level of Marketing fields • Good command in English • Familiarity with FMCG business is an advantage • Excellent communication and presentation skills • Can do attitude with self-motivation • Outstanding leadership character and ability to drive your own team is essential

สวัสดิการ

• ประกันสังคม
• ตามข้อตกลงของบริษัท
• สิทธิการเบิกค่าทันตกรรม

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