Digital Marketing Manager

หน้าที่และความรับผิดชอบ

• - Build Wall Street as number one brand of English school in people’s mind through key digital channels; website, eDM, mobile, social network and search [SEO/SEM] - Develop and implement marketing initiatives/strategies/campaigns to generate quality leads and to engage with target audiences through key digital channels - Monitor key digital channels’ performances against benchmark and make appropriate recommendations when necessary. As well as making sure it’s up and running properly - Be a key leading force to initiate innovative digital marketing approaches/ channels/ techniques for Wall Street, so that Wall Street becomes one of the leaders in digital marketing in Thailand and to achieve objectives as required - Be a digital channels owner/manager to fully support other traditional marketing channels/teams with in Wall Street [Student Activities, Partnership, DSF/TMK] when necessary - Monitor error points related to data that runs from key digital channels to Goldmine, coordinate with IT department (Webmaster) for solutions - Monitor and analyze relevant data from Goldmine in order to improve digital channels’ performances and come out with plans to achieve objectives such as; sales target

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• - Bachelor degree or higher in any field (preferably in Marketing and/or Marketing Communications) - At least 3 years experiences in digital marketing/advertising (digital = website, eDM, mobile, social network, search [SEO/SEM], etc) - Extensive understanding of key digital channels (website, eDM, mobile, social network, search [SEO/SEM], in the areas of channels’ concept and roles for marketing and on-going engagement purposes, digital channels’ nature and evolution, production/development [script, coding/programming] - Digital user and/or guru - Basic understanding of data-driven marketing/database would be an advantage - Strong sales ability with an understanding of drivers to achieve sales success and be able to excel when under pressure to meet targets - Strong leadership, people management, coaching skill, good analytical skill and team oriented - Good planning and campaign management skills, good customer interface and interpersonal skills - Self-motivate, proactive, positive thinking, strong to work under pressure, very good communication and problem solving skills - Good command in spoken, written and reading English

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• ตามข้อตกลงของบริษัท
• สิทธิการเบิกค่าทันตกรรม

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