INTERNAL BRANDING MANAGER

หน้าที่และความรับผิดชอบ

• •Develop and execute a yearly internal brand & culture engagement including internal campaigns to drive awareness, adoption and deep understanding of TMB branding, Make THE Difference & TMB culture, TMB WAY, LEAN & branded customer experience. •Develop and execute compelling storyline to generate strong understanding of our brand & culture, strategy and performance among TMB employees. •Adhere to the Company brand platform and support company initiatives, positioning and brand strategy through development and management of a comprehensive internal branding strategy. •Manage all channels of internal communication, including company Intranet, with regular reporting and analysis of data and key performance indicators. •Act as an authority and promoter of the Brand internally, ensuring consistent brand expression through all cultural touch points. •Ensure that best of class project management practices are employed to deliver all program activities are within strategy, budget, and deadline. •Works cross-functionally with HR, Branch banking, General Services to integrate branding as an essential component of our overall brand culture and performance activities. •Works closely within department External Branding, strategic communication & Corporate Responsibility on leveraging and aligning their programs to our brand. •Works closely with Digital Branding to ensure a strong brand voice in all activities and communications bankwide. •Be the owner and driver of all brand culture perception audits and activities

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• •5-7 years direct experience managing global brand, communications brand strategy, culture development or marketing activities. •Master degree in Marketing, Communications or other related discipline. •Outgoing, creative thinker, with a passionate evangelism for developing and nurturing brand cultures. •Clear communications skills are essential for both English/Thai including written and verbal. •Strong judgment, leadership, and integrity. •Strong organizational skills and capable of juggling a large amount of detail and work volume. •Self -starter with high energy and good project management skills who can assist in developing communication skills among leaders and employees. •Ability to collaborate with a varied group of senior executives and leaders while building strong working relationships with key partners. •Knowledge and application of change management. •Ability to balance multiple priorities, prioritize and deliver programs and tactics on time in a fast-paced, deadline-oriented environment.

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