Marketing Communication Manager

หน้าที่และความรับผิดชอบ

• 1.Corporate Marketing – Rasa Group Resort Division - Rasa Hospitality 1.1 Ensure the brand identity, vision, mission and goals are clearly communicated in all media and activity. 1.3 Plan the annual communication strategies. 1.4 Carrying out consumer research, market research to identify customer trends and needs. And also product research to Identifying potential areas in which to invest, based upon the customer needs and spending habits. 1.5 Coordinating the newsletter program to internal and external clients. 1.6 Ensure all necessary channels to ensure new staff and team understand their roles in replicating and promoting the brand. 1.7 Be responsible for selecting, managing and maintaining good working relationships with 3rd party media, PR and partners as needed 1.9 Overseeing the management of social media and other marketing functions. 1.10 Act as the brand ambassador, being a Role Model. 1.11 Ensuring the accurate positioning of all brands, production positioning and hierarchy. 1.12 Sourcing resort owner, resorts that fit with the context of the brand and involve in the development of the company’s long term planning that identifies new business opportunities, markets and partners. 2. Hospitality Product Marketing 2.1 Ensure the brand identity, vision, mission and goals are clearly communicated in all media and activity. 2.2 Educating associates about the brand promise and identity standards and giving tools how to become effective ambassadors for brand standard. 2.3 Develop a strategy that will build a strong brand that is fit for the Owned brand and will support its business plan. 2.4 Develop and implement a brand research, tracking program that will monitor the brand and build an understanding of brand perception. 2.5 Analyze competitor performance and market trends to provide recommendations for brand development. 2.6 Assisting in the development of label design, marketing materials, signage and related activities by coordinating with operations and graphic designer. 2.7 Overseeing the production & review of social media, magazine advertisements, direct mail packs, Email campaigns, websites, marketing copy and liaising with graphic designer and printer. Ensuring the designs and messages meet the brand and regulatory guidelines. 2.8 Reinforcing Buri Rasa brand’s promise at each point of customer contact. 2.9 Coordinate with sales & revenue team to develop and plan the promotions that can help the brand to earn the profit. 2.10 Plan and manage the annual marketing budget. 2.11 Being a central library of brand collateral 3. Sales, E-Commerce & Revenue 3.1 Supervise Revenue Team While Developing Your Own Knowledge of Revenue Management a) Ensure annual rate structures and annual room revenue projections are weekly revenue forecasts based on trends and data are prepared. b) Ensure weekly revenue forecasts are produced based on pick-up trends and supporting data. c) Preparation of tactical and promotions as well as adjusted strategies based on current trends. 3.2 Supervise Sales Associates with a Focus on Developing a Working Understanding of the Key Tasks as Follows: a) Ensure Contracts are distributed and communicated to all partners in a timely fashion. b) Generate and follow-up on new leads to expand business distribution. c) Ensure clear and timely development and communication of tactical offers. d) Keep an avid update on market intelligence from key partners & competitors. 3.3 Supervise E-Commerce Team Members While Developing an Excellent Working Knowledge of E-Commerce a) Ensure knowledge of all OTA market managers and understanding of online promotional opportunities b) Ensure daily rate yield based on reservation audit c) Liaise with reservations and front office staff to ensure clear communication & better market understanding.

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• 1. เพศหญิง/ชาย อายุ 30 ปีขึ้นไป 2. ประสบการณ์ด้านการตลาด 5 ปีขึ้นไป 3. สามารถใช้งาน Microsoft Office ได้เป็นอย่างดี 4. มีทัศนคติในการทำงานที่ดี เป็นผู้นำ มีความรอบคอบ 5. สามารถใช้ภาษาอังกฤษในการสื่อสารได้

สวัสดิการ

• ประกันสังคม
• ตามข้อตกลงของบริษัท
• สิทธิการเบิกค่าทันตกรรม

สวัสดิการอื่นๆ

• -ประกันสังคม -กองทุนสำรองเลี้ยงชีพ -ประกันชีวิต -ชุดเครื่องแบบ -เงินช่วยเหลือต่างๆ -ท่องเที่ยวประจำปี

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