Media & Performance Strategist

หน้าที่และความรับผิดชอบ

• Position Overview: The Media Planner and Optimizer works within the marketing department to plan, execute, and refine media campaigns. This role requires a deep understanding of media channels, audience targeting, and performance analytics to drive effective media spending and achieve high ROI.
• Media Strategy Development: - Develop comprehensive media plans that align with the overall marketing strategy.
• · Conduct market research to identify target audiences and media consumption habits.
• · Evaluate and select the most effective media channels for campaign delivery.
• Campaign Planning and Execution: - Create detailed media schedules and budgets for campaigns.
• - Coordinate with creative teams to ensure that media content aligns with brand messaging and objectives. - Negotiate and purchase media space across various platforms.
• Optimization and Performance Analysis: - Monitor and analyze the performance of media campaigns using analytics tools.
• - Optimize media plans in real-time to improve effectiveness and efficiency.
• - Provide regular reports on campaign performance, including key metrics like reach, engagement, and ROI.
• Collaboration and Coordination: • Work closely with internal teams (e.g., marketing, sales, creative) and external partners (e.g., media vendors, agencies).
• - Ensure consistent communication and alignment across all parties involved in media planning and execution.
• --- Maintain strong relationships with media vendors and negotiate favorable terms.
• 5. Market and Trend Analysis: -Stay up-to-date with industry trends, new media opportunities, and competitive landscape. Conduct post-----------
• campaign analysis to extract insights and learnings for future campaigns.
• -Provide recommendations for new and emerging media tactics to enhance campaign performance
• Budget Management: Manage media budgets effectively, ensuring cost-efficiency and maximizing the value of media investments. Track and report on media expenditures, ensuring adherence to budget constraints.

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• Educational Background: Bachelor's degree and above in Marketing, Advertising, Communications, or a related field.
• Experience: 3-5 years of experience in media planning, buying, or a related role.
• -Experience with both traditional and digital media channels is highly preferred.
• skills -Strong analytical and quantitative skills for data-driven decision making.
• -Proficiency in media planning and analytics tools (e.g., Google Analytics, Adobe Analytics, media planning software).
• -Excellent communication and negotiation skills.
• -Ability to multitask and manage multiple campaigns simultaneously.
• -Strong organizational skills and attention to detail.
• Personal Attributes: - Innovative and proactive approach to problem-solving.
• Ability to work well under pressure and meet tight deadlines.
• Team-oriented and collaborative mindset.
• Keen interest in staying updated with media trends and technologies.

สวัสดิการ

• ประกันสังคม
• ตามข้อตกลงของบริษัท
• ค่ายานพาหนะ
• เงินโบนัสตามผลงาน
• ค่าใช้จ่ายในการเดินทาง
• ทุนการศึกษา
• ค่าทำงานล่วงเวลา
• สิทธิการเบิกค่าทันตกรรม

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