Assistant Trade Marketing Manager

หน้าที่และความรับผิดชอบ

• Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans
• Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store/channel activities
• Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
• Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development
• Ensure up-to-date category & channel analysis and competitor understanding shared to team
• Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
• Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store/channel promotion, trade communication, POSM/ sales support materials and customer activitie
• Create an in-store visibility and communication of categories via development of point of sale materials
• Drive target for distribution & visibility via perfect store
• Co-ordinate with sales operation team to deliver excellent in-store execution across the key metrics which are distribution, pricing, shelving and merchandising
• Evaluate the result and performance of activities and promotion of all channel to develop strategy
• Support sales and marketing terms of providing feedback and recommendation in order to strengthen brand position in category and improve brand strategy
• Organize and execute physical event, i.e. roadshows, exhibition etc. for brand awareness and recruitment new consumer

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• Bachelor’s Degree or higher in Marketing or related field.
• At least 3 years experience in trade marketing, category development, channel development or consumer marketing with background in FMCG or Pet Food business will be an advantage
• Category management skill, negotiation, communication skill, business understanding, result oriented and proactive
• Critical thinking and creative problem-solving skills and strong judgment and decision making
• Good analytical skills and work based on logical thinking
• Strong leadership capability to manage both customer and internal team expectations

สวัสดิการ

• ประกันสังคม
• ค่าทำงานล่วงเวลา
• เงินโบนัสตามผลงาน
• สิทธิการเบิกค่าทันตกรรม

สวัสดิการอื่นๆ

• • ค่ายานพาหนะ • ค่าน้ำมันรถ • ค่าเสื่อมสภาพรถ • ค่าคอมมิชชั่น • เบี้ยเลี้ยงต่างจังหวัด • ค่าโทรศัพท์

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