Self Operated Channel Management - BTS เพลินจิต

หน้าที่และความรับผิดชอบ

• Channel Performance Analysis - Collect, clean, and analyze data from various channels (KE, DC, FC, KBD, 4PL, RTSP, etc.). - Monitor KPIs such as parcel volume, revenue, sales per store, SLAs, operational KPIs, etc. - Identify underperforming outlets and provide actionable insights for improvement.
• Partnership Channel Management - Track performance of partnership channels (FC, KBD, 4PL, RTSP). - Evaluate partner contribution in terms of sales volume, customer reach, and profitability. - Provide data-driven recommendations for partner incentive schemes, commission models, or territory planning. - Support negotiations and relationship management by supplying performance insights and benchmarks.
• Promotion & Campaign Analytics - Work with Marketing and Channel teams to design promotion tracking frameworks. - Forecast potential sales uplift, parcel volume increase, and customer acquisition from campaigns. - Measure campaign effectiveness by comparing baseline vs. uplift performance across channels. - Segment results by channel to identify where promotions are most effective. - Provide post-campaign reports with ROI, customer behavior insights, and recommendations for improvement.
• P&L Analysis - Support preparation of channel-level P&L reports, including revenue, direct costs, and contribution margins. - Analyze cost structures of different channels. - Highlight profitability drivers and risks at shop/partner level. - Provide insights to optimize cost efficiency, commission structures, and resource allocation. - Support Head of Department and Head of Team in making strategic decisions (shop closure/opening, partner contract renegotiation, investment in new formats).
• Reporting & Dashboard Development - Design and maintain dashboards and reports to track daily/weekly/monthly channel performance. - Provide clear and concise insights to Head of Department, Head of Team, RGM, BM, and related teams. - Automate recurring reports where possible.
• Forecasting & Planning - Support sales forecasting, volume projection, and budget planning for channels. - Contribute to location analysis for new shop openings or partner expansion. - Conduct scenario simulations to evaluate the impact of promotions, price changes, or campaigns.
• Operational Insights - Analyze customer behavior and transaction patterns at different touchpoints. - Track adoption of new initiatives. - Recommend resource allocation (staffing, shop supplies, promotions) based on demand.
• Collaboration - Work closely with related teams to align on insights. - Support decision-making for promotions, shop layouts, and service enhancements. - Share data-driven recommendations to improve channel efficiency and customer satisfaction.

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• Bachelor’s degree in a related field (e.g. Computer Science, Statistics, or Data Science)
• Experience in data analysis or business intelligence
• Proficient in SQL and data visualization tools (e.g. Power BI, Tableau)
• Basic knowledge of Python
• Strong analytical and problem-solving skills
• Good communication skills and ability to work with cross-functional teams
• Good command of English, both written and spoken.

สวัสดิการ

• ตามข้อตกลงของบริษัท

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