Marketing Manager (Au Bon Pain)

หน้าที่และความรับผิดชอบ

• • Initiate and develop marketing programs to deliver company’s business goals: - Review and revise marketing programs to ensure the results - Set up sales forecast and promotion target for each month promotions - Develop business plan/ marketing strategy/ marketing calendar/ new product development
• • Maintain good working relationship and coordination with Operations team, Purchasing and New Product Development team with a view to ensuring proper implementation of marketing plans consistent with the company’s short and long terms sales and profit growth objectives. Create attractive promotion campaigns to raise our sale volume.
• • Develop effective promotion and advertising programs for Au Bon Pain in cooperation with Advertising Agency. Ensure budgeting control on promotion and advertising expenditure.
• • Responsible for advertising campaign and know details concerning consumers and media publications.
• • Develop media plan and seek for new media opportunity to ensure the effectiveness of communication.
• • Monitor sales performance, anticipates causes affecting performance, indicates magnitude of impact on sales and provide Management, Operation and Finance with attractive promotion campaign to raise sales volume.
• • Work with Purchasing team and Finance to conduct value analysis and ensure favorable
• • COG ratio to sales through cost implement project. Continue competitor and pricing analysis and try to position our product at the accessible price to consumers.
• • Responsible for pre & post analysis of all marketing activities report to COO and Operations Team.
• • Provide sales forecast for purchasing department .to insure effective stock management.
• • Liaise with International to ensure global brand implementation and Knowledge transferred.
• • Liaise with suppliers on join promotion.
• • Manage relationship, marketing campaign, support fund with major business partners.
• • Responsible for allocation of marketing budget between different mediums and promotion.
• • Handle and manage Product Mix database.
• • Identify stores with low sales volume and develop promotion campaign/activities to assist stores in achieving positive results.
• • Develop grand opening programs for new stores opening that will build brand awareness in local community and drive traffic to the stores as well as stimulate product trial.
• • Seek and deal with suppliers to produce marketing material and operations requirement.
• • Monitor Marketing Budget on a monthly basis.
• • Support the stores by providing all the marketing materials as needed.

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• • Expert in pro-active management with excellent planning skills
• • Good Personality with good English communication and presentation skills
• • Strong in innovative and people management with strong driven for results
• • Good connection and networking with the industrial bodies.

สวัสดิการ

• ประกันชีวิต
• ประกันสุขภาพ
• เงินโบนัสตามผลงาน
• ประกันสังคม
• สิทธิการเบิกค่าทันตกรรม

สวัสดิการอื่นๆ

• กองทุนสำรองเลี้ยงชีพ , ประกันชีวิตจากอุบัตเหตุ , วันหยุดวันเกิด , ส่วนลดในการซื้อสินค้าภายในแบรนด์ต่างๆ สวัสดิการต่างๆเป็นไปตามเงื่อนไขและตามตำแหน่งงาน

สนใจสมัครงานตำแหน่งงานนี้กรุณาติดต่อ

การเดินทาง

อ่อนนุช

พระราม 9

รามคำแหง

ไม่มี

ไม่มี

การเดินทางเพิ่มเติม : ไม่ระบุ