Studying Customer Preferences: Understanding customer attitudes, preferences, and demographics (such as age, gender, income, lifestyle) to tailor marketing strategies effectively.
Market Analysis and Competitor Research: Analyzing local market trends, consumer behavior towards food and beverages, and studying competitor activities to identify customer interests and satisfaction levels.
SWOT Analysis: Assessing the restaurant's strengths, weaknesses, opportunities, and threats to formulate appropriate marketing strategies. For example, leveraging fresh and healthy ingredients as strengths, high operating costs as a weakness, new restaurant openings as opportunities, and competitive market as a threat.
Sales Data Analysis: Examining and interpreting sales data to understand peak customer periods, popular menu items, and revenue per customer, which guides purchasing decisions, promotional campaigns, and overall business strategies.
Reporting and Presentation: Compiling analysis findings into reports and presenting them to management and stakeholders to inform strategic decisions and future business operations.
คุณสมบัติ
เพศ : ไม่ระบุ
อายุ(ปี) : 25 - 40
ระดับการศึกษา : ปริญญาตรี - ปริญญาเอก
ประสบการณ์(ปี) : 3 - 10
คุณสมบัติด้านความรู้และความสามารถ
Experience and Understanding of Market Analysis: Strong background and experience in market analysis, including consumer behavior analysis, market segmentation, and competitive analysis specific to the food and beverage industry.
Data Analysis Skills: Proficiency in using statistical tools and software such as Excel, SPSS, or other data analysis tools to gather, analyze, and interpret market data effectively.
SWOT and PEST Analysis: Ability to conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) and PEST (Political, Economic, Social, Technological) analyses to assess external factors impacting the restaurant business.
Communication and Presentation Skills: Excellent written and verbal communication skills to articulate findings and insights from market analysis clearly to senior management and other stakeholders.
Industry Knowledge: Deep understanding of the food and beverage industry, including industry trends, customer preferences, and operational dynamics that affect marketing strategies.
Marketing Strategy Planning: Ability to develop and implement effective marketing strategies based on market insights and analysis to enhance customer engagement and drive business growth.