Marketing Manager

หน้าที่และความรับผิดชอบ

• Performance Ecosystem Management: Oversee the paid media engine across all digital touchpoints (Meta, TikTok Shop, Shopee, Lazada) to maintain a standard Media Efficiency Ratio.
• Daily Target Optimization: Track daily GMV, paid content conversion rates, and affiliate creator outputs to ensure weekly revenue milestones are consistently met.
• Real-Time Agency Management: Partner directly with the external performance marketing agency, critically evaluate ad accounts to adjust targeting strategies, creative briefs, and campaign executions in real time based on live data.
• Budget & ROAS Stewardship: Monitor cross-channel ad spend daily to eliminate budget waste, protect product margins, and ensure maximum ROAS and GMV efficiency.
• AI-Powered Data Infrastructure: Utilize advanced AI platforms and data analytics tools to clean, prepare, and consolidate raw cross-channel reporting data into high-visibility dashboards.
• Predictive Insights to Action: Convert complex performance metrics into clear, actionable marketing frameworks for upcoming campaigns (e.g., proactive product pivots, adjusting GWP mechanics).
• Campaign Execution: Act as the project owner to execute end-to-end online and offline campaigns.
• Cross-Functional Coordination: Manage day-to-day communications and track operational deliverables with influencers, creative production houses, and offline retail partners (Watsons, Eveandboy, Beautrium, KIS).
• Operational Agility: Handle essential marketing errands, administrative operational pipelines, and sudden task variations required to keep cross-channel campaigns running smoothly.

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Data Science, or a related field.
• 3–5 years of verified experience in performance marketing, digital advertising, or marketing operations.
• Direct experience in the beauty, skincare, or FMCG sectors is highly preferred.
• Proven track record in reading and auditing ad accounts, including Meta Ads Manager, TikTok Ads Manager, Collaborative Ads/CPAS, and Ecommerce Ads.
• Advanced data preparation capabilities using Microsoft Excel or Google Sheets, including Pivot Tables, data formatting, and cross-channel modeling.
• Practical mastery of AI tools for data interpretation, custom chart generation, and automated report building (e.g., ChatGPT Advanced Data Analysis, Claude, or specialized marketing analytics AI apps).
• Strong data analysis skills, with the ability to interpret daily performance metrics and adjust strategies quickly.
• Comfortable working in a fast-paced marketing environment.
• Creative mindset with performance-first decision-making.
• Good communication and project management skills.

สวัสดิการ

• ทำงานสัปดาห์ละ 5 วัน
• มีเวลาการทำงานที่ยืดหยุ่น
• ประกันชีวิต
• ประกันสุขภาพ
• เงินโบนัสตามผลงาน
• ค่าใช้จ่ายในการเดินทาง
• ประกันสังคม

สวัสดิการอื่นๆ

• Provident Fund
• Annual Salary Adjustment
• Annual Public Holiday 16 days
• Annual Leave 10-15 Days (Depends on service year)
• Annual Personal Business Leave 6 days
• Birthday Gifts (Product value 1,500 Baht)
• Staff Party, Company Trip and Outing

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