Bangkok Smile Dental Group , MedAsia Healthcare Complex

Campaign Management: Planning and executing search, display, and shopping campaigns across platforms like Google and Bing. Optimization: Adjusting bids, refining keywords, and testing ad creatives to enhance performance. Analysis & Reporting: Monitoring campaigns, analyzing data for trends, and presenting insights to clients or stakeholders. Strategy Development: Creating SEM strategies aimed at meeting specific Company’s KPIs. Keyword Research: Identifying search terms to target for improved ranking. On-Page Optimization: Enhancing content quality, titles, meta tags, and site structure. Technical SEO: Conducting audits to improve site speed, mobile-friendliness, and indexing, requiring knowledge of HTML, CSS, or JavaScript. Link Building: Developing strategies to acquire quality backlinks. Analytics & Reporting: Tracking performance metrics using tools like Google Analytics and Google Search Console. Implementation & Configuration: Setting up container structures, tags, triggers, and variables for websites and apps. Data Accuracy: Ensuring reliable data collection to measure the full customer journey, including e-commerce transactions and form submissions. Platform Integration: Connecting GTM with Google Analytics 4 (GA4), Google Ads, and other third-party marketing tools. Compliance: Implementing Consent Mode and managing cookie consent platforms (CMPs). Manages and optimizes Google advertising campaigns, primarily on Google Ads, to drive website traffic, leads, and sales. They perform keyword research, write ad copy, manage budgets, and analyze performance data to improve return on ad spend (ROAS). And improves a website’s organic visibility on search engines like Google to increase traffic, leads, and brand awareness. Key skills include analytical proficiency, familiarity with SEO, Google Ads, Keyword Planner and Google Tag Manager.