Is part of the Bata Shoe Organization (BSO). operating in more than 60 countries. For Thailand, Bata is leading marketing with more than 200 company owned stores and 1,000 independent retailers.'Is part of the Bata Shoe Organization (BSO). operating in more than 60 countries. For Thailand, Bata is leading marketing with more than 200 company owned stores and 1,000 independent retailers.