Senior Brand Manager (Procoro)

Detail

Work pattern : Full Time

Number of receptions : 1 position

Location : Bangkok(Din Daeng)

Salary (Baht) : Negotiable

Holiday : Saturday, Sunday

Working hours : 09:00 - 18:00

Other work : Not specified

Responsible

• Develop and implement comprehensive brand strategies and annual brand plans to build long-term brand equity and drive strong emotional connection with target consumers.
• Identify market opportunities through in-depth analysis of market trends, consumer insights, and competitor landscape.
• Derive insights from data and translate them into strategic marketing implications that shape brand direction and guide execution plans.
• Lead initiatives that aim to accelerate growth, especially through product innovation and expansion into new channels.
• Plan and execute impactful, integrated 360° marketing campaigns across TV, digital, social media, in-store, and other relevant platforms aligned with brand goals.
• Analyze sales performance, category dynamics, and shopper behavior to optimize brand strategies.
• Conduct and manage consumer surveys and research projects to support data-driven decision-making.
• Develop and manage activity grids to ensure seamless coordination across all brand initiatives and touchpoints.
• Lead product innovation projects from concept to launch in collaboration with cross-functional teams.
• Manage A&P spending efficiently to maximize marketing ROI.
• Evaluate campaign and media performance through defined KPIs and post-campaign analysis.

Qualification

Gender : Not specified

Age(Yr) : 25 - 45

Education Level : More than Bachelor's Degree

Experience(Yr) : 5 - More than 10

other : Not specified

More qualification

• Bachelor's degree in Marketing, Business Administration, or related field (Master's is a plus)
• Minimum 5-7 years of experience in brand management, preferably in FMCG/snack industry
• Proven track record in building and growing brands
• Strong analytical thinking and creative problem-solving skills
• Excellent communication skills and a collaborative mindset

Benefit

• Five-day work week
• Overtime pay
• Performance bonus
• Social Security

Interested in applying for this position, please contact

Contact Name : นพเก้า รวมทรัพย์นุกูล

Contact Phone : 0987963966

How to apply

Receive application via JOBBKK.COM

• [email protected]