Position Overview: The Media Planner and Optimizer works within the marketing department to plan, execute, and refine media campaigns. This role requires a deep understanding of media channels, audience targeting, and performance analytics to drive effective media spending and achieve high ROI.

Media Strategy Development: - Develop comprehensive media plans that align with the overall marketing strategy.

· Conduct market research to identify target audiences and media consumption habits.

· Evaluate and select the most effective media channels for campaign delivery.

Campaign Planning and Execution: - Create detailed media schedules and budgets for campaigns.

- Coordinate with creative teams to ensure that media content aligns with brand messaging and objectives. - Negotiate and purchase media space across various platforms.

Optimization and Performance Analysis: - Monitor and analyze the performance of media campaigns using analytics tools.

- Optimize media plans in real-time to improve effectiveness and efficiency.

- Provide regular reports on campaign performance, including key metrics like reach, engagement, and ROI.

Collaboration and Coordination: • Work closely with internal teams (e.g., marketing, sales, creative) and external partners (e.g., media vendors, agencies).

- Ensure consistent communication and alignment across all parties involved in media planning and execution.

--- Maintain strong relationships with media vendors and negotiate favorable terms.

5. Market and Trend Analysis: -Stay up-to-date with industry trends, new media opportunities, and competitive landscape. Conduct post-----------

campaign analysis to extract insights and learnings for future campaigns.

-Provide recommendations for new and emerging media tactics to enhance campaign performance

Budget Management: Manage media budgets effectively, ensuring cost-efficiency and maximizing the value of media investments. Track and report on media expenditures, ensuring adherence to budget constraints.

เพศ : ไม่ระบุ

อายุ(ปี) : 25 - 45

ระดับการศึกษา : ปริญญาตรี

ประสบการณ์(ปี) : 3 - 5

Educational Background: Bachelor's degree and above in Marketing, Advertising, Communications, or a related field.

Experience: 3-5 years of experience in media planning, buying, or a related role.

-Experience with both traditional and digital media channels is highly preferred.

skills -Strong analytical and quantitative skills for data-driven decision making.

-Proficiency in media planning and analytics tools (e.g., Google Analytics, Adobe Analytics, media planning software).

-Excellent communication and negotiation skills.

-Ability to multitask and manage multiple campaigns simultaneously.

-Strong organizational skills and attention to detail.

Personal Attributes: - Innovative and proactive approach to problem-solving.

Ability to work well under pressure and meet tight deadlines.

Team-oriented and collaborative mindset.

Keen interest in staying updated with media trends and technologies.

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ชื่อผู้ติดต่อ : HR

เบอร์ผู้ติดต่อ : 029486868 ต่อ 104

546,548,550 ปากซอยรามอินทรา58 ถนนรามอินทรา แขวงรามอินทรา เขตคันนายาว จังหวัดกรุงเทพมหานคร 10230 ประเทศไทย