Social Media Advertising Campaign Management: Plan, execute, and manage social media advertising campaigns across platforms like Facebook Ads, Instagram Ads, TikTok Ads, YouTube Ads, Twitter Ads, and Google Ads to drive brand awareness and customer engagement.
Create and optimize ad strategies based on campaign goals, including sales, brand awareness, and engagement. Conduct A/B testing to optimize ad performance and improve ROI.
Influencer & KOL Marketing: Identify and engage with Influencers and KOLs across social media platforms and other channels to create impactful campaigns.
Collaborate with influencers and KOLs on content creation, promotions, product reviews, and live streaming events.
Foster long-term relationships with influencers to drive ongoing partnerships.
Building Relationships & Communication: Maintain strong relationships with Influencers, KOLs, Affiliate Partners, and other stakeholders.
Campaign Performance Tracking & Analytics: Track, analyze, and report on the performance of social media campaigns, ads, and affiliate promotions using tools like Google Analytics, Facebook Insights, TikTok Analytics, and Instagram Insights.
Monitor KPIs such as CTR, Conversion Rates, ROI, and Engagement Rates to assess campaign effectiveness.
Create and present post-campaign reports with actionable insights and recommendations for optimization.
Campaign Optimization & Strategy Development: Analyze campaign data and adjust strategies based on performance metrics to optimize reach and results.
Manage advertising budgets and ensure campaigns are delivered within budget while maximizing returns.
Content Creation & Social Media Management: Collaborate with the creative team to develop high-quality content for social media platforms (posts, stories, videos, and live streaming).
Ensure content aligns with the brand's tone and messaging, while engaging the target audience.
Provide ongoing support and guidance throughout the campaign process, from planning through execution and performance analysis.