Develop, implement, and manage integrated marketing strategies across digital and offline channels, including Facebook, Instagram, TikTok, YouTube, LINE OA, Email Marketing, Google Ads, GDN, and emerging media platforms. Plan, execute, and continuously optimize advertising campaigns to effectively target key customer segments while maximizing conversion rates and return on investment (ROI). Manage SEO/SEM strategies and leverage digital marketing tools to improve website traffic, lead generation, customer engagement, and brand visibility. Monitor, analyse, and report marketing performance metrics including KPIs, conversion rates, cost per acquisition (CPA), customer acquisition cost (CAC), ROI, and campaign effectiveness. Develop innovative promotional campaigns, partnerships, loyalty programs, and customer engagement activities to attract new customers and strengthen retention among existing clients. Ensure consistent brand communication, messaging, and customer experience across all marketing channels and touchpoints Stay updated on market trends, consumer behavior, healthcare industry developments, and competitor activities to keep marketing strategies relevant and competitive Identify, develop, and manage strategic partnerships, corporate collaborations, and business opportunities to support revenue growth and market expansion. Lead sales and business development initiatives by preparing presentations, proposals, promotional packages, and partnership plans. Manage and optimise customer databases, CRM systems, and lead management processes to improve customer relationship management and business conversion. Work closely with cross-functional teams including branch operations, laboratories and management team to align marketing and business strategies with company objectives Evaluate new marketing technologies, digital tools, and growth opportunities to improve operational efficiency and business performance. Conduct market research and competitive analysis to identify market trends, customer insights, business opportunities, and potential business risks.
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