Marketing Manager

หน้าที่และความรับผิดชอบ

• • Strategy Development: Design and execute comprehensive marketing strategies to enhance brand visibility and attract potential luxury car buyers. This includes digital marketing, events, sponsorships, and partnerships. • Market Research: Conduct detailed market analysis to understand the preferences and buying behavior of high-net-worth individuals in Thailand. Monitor competitor activities and market trends to identify opportunities and threats. • Brand Management: Ensure consistent brand messaging across all marketing channels. Collaborate with the global marketing team to align with international branding strategies while adapting to the local market. • Digital Marketing: Oversee digital marketing campaigns, including social media, email marketing, SEO/SEM, and website management, to generate leads and increase online presence. • Event Management: Plan and execute high-profile events, such as car launches, test drive experiences, and VIP gatherings, to enhance customer engagement and build strong relationships with luxury clients. • Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve marketing objectives. • Analytics and Reporting: Analyze campaign performance and generate reports on marketing ROI, adjusting strategies as necessary to meet targets.

คุณสมบัติ

คุณสมบัติด้านความรู้และความสามารถ

• • Bachelor’s degree in Marketing, Business Administration, or related field. A Master’s degree is a plus. • At least 5 years of marketing experience, with a preference for those with experience in the luxury goods, automotive, or related sectors. • Strong understanding of the luxury market and consumer behavior, particularly in the context of Thailand. • Proficiency in digital marketing tools and platforms, including Google Analytics, CRM software, and social media channels. • Excellent communication and interpersonal skills, with the ability to engage with high-net-worth individuals. • Creative and innovative thinker with a track record of implementing successful marketing campaigns. • Fluent in Thai and English, with exceptional writing and speaking skills in both languages. • Ability to travel as needed for events, meetings, and other marketing activities.

สวัสดิการ

• ทำงานสัปดาห์ละ 5 วัน
• ประกันชีวิต
• ประกันสังคม
• สิทธิการเบิกค่าทันตกรรม

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