Plan, execute, and optimize multi-channel digital campaigns across Meta Ads, Google Ads, TikTok Ads, YouTube, Line OA, and brand.com. Manage campaign timelines, creative assets, budgets, and audiences to achieve performance KPIs such as CTR, conversion rate, and ROAS. Coordinate with internal teams, agencies, and third-party partners for creative production and ads optimization. Monitor campaign performance daily, analyze results, and make data-driven adjustments to improve efficiency and ROI. Coordinate timelines, creative assets, and landing pages with internal teams and external agencies. Monitor campaign performance and make adjustments with the team Initiate content ideas of each product (i.e. NPDs) for multiple channels. Schedule and post on social platforms using content calendars. Work with designers and copywriters to produce engaging content. Track engagement metrics and optimize formats (reels, carousels, stories, etc.). Support product launches on brand website and marketplace platforms (Lazada, Shopee). Coordinate online promotions (flash sale, payday sale, 11.11, etc.) to announce on brand-owned space or via KOLs. Ensure SEO best practices and monitor site traffic with GA4 or similar tools. Compile weekly and monthly reports: traffic, CTR, conversion rate, cost per result. Use platforms like Meta Ads Manager, Google Analytics, TikTok Ads Manager to measure ROI on ad spendings. Provide insights and recommendations to improve performance. Compare sales performance on e-commerce/social commerce versus offline channels to identify key success factors. Liaise with media agencies, influencers, and affiliates. Support the supervisor in media briefing, timeline tracking, and budget usage